MAGNA Global

Leading media intelligence and forecasting unit within a major holding company

MAGNA Global is the centralized resource for media expertise, intelligence, and strategic insights within IPG Mediabrands, one of the world's largest media agency networks. The company provides comprehensive advertising market forecasts, media research, and consulting services to help brands and agencies make informed media investment decisions. MAGNA is particularly well-known for its authoritative quarterly advertising forecasts that track spending across all media channels globally. As a strategic intelligence unit, MAGNA combines proprietary data, market analysis, and industry expertise to deliver insights on media trends, audience behavior, and advertising effectiveness. The company serves both internal IPG Mediabrands agencies (including UM, Initiative, and Mediabrands Content Studio) and external clients, providing them with data-driven recommendations for media planning and buying strategies. MAGNA also conducts original research studies and hosts industry events that bring together marketers, media companies, and technology platforms. MAGNA's position within the Interpublic Group (IPG) ecosystem gives it access to significant media spending data and market intelligence, making it one of the most authoritative voices in advertising market analysis and forecasting. The company's research and insights influence billions of dollars in media investment decisions annually.