MAGNA Global

The leading media intelligence and investment unit within a top-3 global agency holding group, widely recognized as a primary source of advertising market forecasts and pricing benchmarks.

MAGNA Global is the centralized media intelligence, investment, and innovation unit within IPG Mediabrands, one of the world's largest media agency networks. The firm is best known for its authoritative global advertising revenue forecasts, which are widely cited by industry analysts, financial institutions, and media companies as a benchmark for understanding the health and trajectory of the advertising market. MAGNA produces detailed forecasts covering digital, television, radio, print, and out-of-home advertising across more than 70 countries, making it one of the most comprehensive sources of media market intelligence available. Beyond forecasting, MAGNA provides media pricing and inventory intelligence, helping IPG Mediabrands agencies and their clients negotiate and optimize media investments across all channels. The unit conducts proprietary research into consumer behavior, media consumption trends, and advertising effectiveness, which informs strategic planning for major advertisers. MAGNA's insights are used to guide media buying decisions, audience targeting strategies, and budget allocation across IPG's global client base. Within the AdTech and media ecosystem, MAGNA occupies a unique position as both an internal strategic resource for IPG Mediabrands and a thought leadership platform that publishes research consumed broadly across the industry. Its reports on programmatic advertising, connected TV, digital video, and social media advertising are regularly referenced by publishers, platforms, and agencies alike. MAGNA's leadership, particularly its Global President of Intelligence, frequently appears in major media and financial press as a spokesperson on advertising market trends.