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Brief

MAGNA Global

Media Intelligence & InvestmentAgency

MAGNA Global is a market intelligence unit that tracks and forecasts advertising spending trends across the U.S. and global markets.

Latest · Magnit Launches Gateway™ Supplier Intelligence Platform· Jun 16

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1997
HQ
New York, New York, United States
Network
Omnicom Media
Parent
Omnicom Group
Connections
16

AI-drafted from public sources6 sources cited

At a glance

Employees
201-500
4integrations7competitors1corporate family
Data & AnalyticsMarketing Analytics

About

The leading media intelligence and investment unit within a top-3 global agency holding group, widely recognized as a primary source of advertising market forecasts and pricing benchmarks.

MAGNA Global is a market intelligence unit that tracks and forecasts advertising spending trends across the U.S. and global markets. Its analysis covers digital media formats — including search, e-commerce, social, and short-form video — as well as traditional media, monitoring shifts in ad spending across these channels. MAGNA Global also tracks emerging segments such as retail media networks within search and commerce advertising, projecting growth rates and total revenue figures for those categories. Source 1: digiday.com — Magna raises 2023 revenue forecast to $337 billion ...

Business model

Agency / Research & Intelligence

Target market

Enterprise

What they offer

  • Global Advertising Forecast

    Quarterly and annual forecasts of advertising revenue across 70+ countries, broken down by medium, format, and market.

  • Media Pricing Intelligence

    Proprietary data and benchmarks on media costs and inventory pricing across TV, digital, and other channels to support negotiation and planning.

  • MAGNA Insider

    A subscription-based intelligence platform providing access to MAGNA's research reports, forecasts, and data for industry professionals.

  • Consumer Research & Insights

    Proprietary studies on media consumption habits, audience behavior, and advertising effectiveness across demographics and platforms.

  • Programmatic & Digital Intelligence

    Dedicated research and analysis on programmatic advertising trends, connected TV, social media, and digital video market dynamics.

Key features

Global advertising revenue forecasting across 70+ marketsMedia pricing benchmarks and inventory intelligenceCross-channel advertising effectiveness researchProgrammatic and digital advertising trend analysisConnected TV and streaming market intelligenceConsumer media consumption studiesQuarterly and annual market outlook reportsStrategic media investment consulting

Use cases

Media budget planning and allocation for large advertisersAdvertising market sizing for financial analysts and investorsMedia cost benchmarking and negotiation supportStrategic planning for media owners and publishersProgrammatic and digital channel investment strategyConnected TV and streaming advertising planningCross-market advertising investment comparisonIndustry trend monitoring and competitive intelligence

Customer segments

Large multinational advertisers and brandsIPG Mediabrands agency clientsMedia publishers and broadcastersFinancial analysts and investment firmsAdTech and MarTech companiesMedia industry trade press and researchersGovernment and regulatory bodies

Tech & specs

Technology stack

Proprietary forecasting and econometric modeling toolsData aggregation and analytics platformsResearch and survey platforms

Security & compliance

GDPRCCPA

Deployment

Cloud

API

No

Corporate history
  1. 1997 · Founded
  2. 2007Came under IPG Mediabrands
  3. 2025Moved to Omnicom Media
    Current parent
Connection details
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