WARC

Leading global marketing intelligence platform, widely regarded as the authoritative source for advertising best practices and campaign effectiveness data

WARC is a global intelligence service that provides access to a wide repository of knowledge, data, and analysis centered on advertising, marketing, and media effectiveness.¹ On the data and analytics side, WARC helps brands harmonize, aggregate, verify, and evaluate media data, offering interactive dashboards that visualize and compare decades of international spend, cost, and consumption trends across 100 markets.² Its coverage extends to consumer insight, industry trends, forecasts, trends in TV viewing, newspapers and other media, and economic and demographic data.³ WARC's research spans major advertising channels including social media — now the largest channel worldwide by ad spend, ahead of paid search — with its Global Ad Trends reports examining investment forecasts and the impact of AI on media planning.⁴ Serving professionals across marketing research, marketing, and media, WARC's offerings include curated insights from real-world campaigns, proprietary reports on emerging trends, and global and regional benchmarks for performance comparison.¹ Source 1: quirks.com — What is the World Advertising Research Center (WARC)? Source 2: warc.com — WARC | Marketing Effectiveness Source 3: umass.edu — World Advertising Research Center (WARC) Source 4: warc.com — Global Ad Trends: Social media reaches new peaks