WARC

Leading global marketing intelligence platform, widely regarded as the authoritative source for advertising best practices and campaign effectiveness data

WARC is a leading global marketing intelligence service that helps brands, agencies, and media owners make smarter marketing decisions through access to a vast library of case studies, research, best practices, and data. Founded in 1985 and headquartered in London, WARC serves thousands of clients across more than 100 countries, providing evidence-based guidance on advertising effectiveness, media planning, creative strategy, and brand building. Its platform aggregates award-winning campaigns, proprietary research, and expert analysis to help marketers understand what works and why. WARC's product suite includes WARC Strategy, WARC Creative, WARC Media, and WARC Data, each tailored to specific marketing functions. The platform is widely used by global holding companies, independent agencies, major brand advertisers, and media organizations seeking to benchmark performance, discover creative inspiration, and access the latest industry thinking. WARC is particularly well known for its annual reports such as the WARC Rankings, Cannes Lions effectiveness data, and the WARC Effectiveness Awards. WARC is a subsidiary of Ascential plc, a UK-based business-to-business media and information company, though Ascential has undergone significant restructuring and divestiture activity in recent years. WARC occupies a distinctive niche in the AdTech and MarTech ecosystem as a trusted, editorially independent source of marketing intelligence, differentiating itself from pure data or technology vendors through its combination of curated content, proprietary research, and global awards data.