The Drum

Leading global trade publication for marketing, advertising, and media professionals

The Drum is a global media platform and marketing publication that serves as a leading source of news, analysis, and insights for the advertising, marketing, and media industries. Founded in Scotland, the company has evolved from a print publication into a comprehensive digital media platform that covers industry trends, creative campaigns, technology developments, and business news across the global marketing ecosystem. The platform reaches a worldwide audience of marketing professionals, agency executives, brand marketers, and media buyers. Beyond its editorial content, The Drum operates a multi-faceted business model that includes events, awards programs, recruitment services, and content marketing solutions. The company hosts numerous industry events and conferences globally, including The Drum Awards for Marketing, which recognize excellence across various marketing disciplines. The Drum also provides a job board connecting marketing talent with employers, and offers content marketing services to brands and agencies looking to reach its engaged professional audience. Its significance in the AdTech ecosystem lies primarily in its role as an influential media platform that shapes industry discourse and provides visibility for companies, campaigns, and innovations.