Realeyes

A leading specialist in webcam-based facial coding and attention measurement for video advertising, recognized as an innovator in scalable passive biometric research for creative pre-testing.

Realeyes is a pioneering attention and emotion measurement company that leverages webcam-based facial coding, computer vision, and machine learning to quantify how audiences emotionally respond to video advertising content. Founded in 2007 and headquartered in London, the company enables advertisers, agencies, and media owners to pre-test creative assets at scale, predicting in-market performance metrics such as brand recall, purchase intent, and engagement before committing to media budgets. Its opt-in panel of consumers watches content via webcam, and Realeyes' AI analyzes micro-expressions and attention signals in real time. The platform sits at the intersection of creative analytics, attention measurement, and predictive intelligence. Realeyes has developed proprietary attention metrics that have been validated against in-market outcomes, making it a credible tool for both creative optimization and media planning decisions. The company has worked with major global brands and agencies including Unilever, Mars, and GroupM, and has established partnerships with research firms and media measurement bodies to integrate attention data into broader campaign planning workflows. In the broader AdTech and market research ecosystem, Realeyes competes in the growing attention economy space alongside companies like Lumen Research, eye-tracking vendors, and traditional ad testing platforms. Its differentiation lies in scalable, passive facial coding that doesn't require specialized hardware, enabling large sample sizes at lower cost than lab-based biometric research. The company has been an active voice in industry efforts to standardize attention metrics, participating in initiatives led by bodies such as the ARF and WARC.