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DoubleVerify

DoubleVerify

Ad Verification & Brand Safetydoubleverify.com

DoubleVerify is a publicly traded software company, founded in 2008 and headquartered in New York City, that provides measurement technology, data, and services for digital advertising.

Last updated Oct 11, 2026 by the ATDb Editorial Team · Connections updated Oct 16, 2026

In the news
Founded
2008
HQ
New York, New York, United States
Connections
323

AI-drafted from public sources36 sources cited

At a glance

Employees
1001-5000
Funding
~$350M IPO (2021); prior VC funding ~$206M
Revenue
$500M–$600M
Stock
DV
233integrations15competitors4corporate family2acquisitions
Verification & MeasurementAd Fraud PreventionVerification Platform

About

One of two dominant independent digital ad verification providers globally, alongside Integral Ad Science

DoubleVerify is a publicly traded software company, founded in 2008 and headquartered in New York City, that provides measurement technology, data, and services for digital advertising. Its AI-powered solutions are used by brands, marketplaces, commerce platforms, and publishers to combat fraud, ensure brand suitability, and generate performance insights. On the measurement side, DoubleVerify combines attribution with marketing mix modeling and incrementality testing to provide a comprehensive understanding of campaign performance. The company has expanded its capabilities through acquisitions, including Scibids in July 2023 and Rockerbox in February 2025, and in August 2026 Nielsen Holdings agreed to acquire DoubleVerify for approximately $2.15 billion. Source 1: wikipedia.org — DoubleVerify Source 2: doubleverify.com — About Us - Strengthening Digital Media Source 3: doubleverify.com — DoubleVerify: Driving Superior Outcomes For Global Brands

Business model

SaaS

Target market

Enterprise

What they offer

  • Authentic Brand Suitability (ABS)

    Customizable brand safety and suitability controls that allow advertisers to define and enforce their own content standards at scale across programmatic environments.

  • Fraud Lab

    Sophisticated invalid traffic (IVT) detection and filtering technology that identifies and blocks ad fraud across display, video, mobile, and CTV.

  • Viewability Measurement

    Industry-standard and custom viewability measurement across all digital channels, ensuring ads have the opportunity to be seen by real users.

  • DV Authentic Attention

    Attention measurement solution that goes beyond viewability to measure actual user engagement and attention signals for more meaningful campaign optimization.

  • DV Publisher Suite

    Tools for publishers to monitor and improve the quality of their inventory, attract premium advertisers, and demonstrate brand safety compliance.

  • DV Pinnacle

    Unified reporting and campaign management platform providing a centralized dashboard for advertisers to monitor verification data and optimize campaigns.

  • Social Measurement

    Verification and measurement solutions for major social platforms including Meta, YouTube, TikTok, and Twitter/X.

  • CTV Measurement

    Connected TV verification and measurement capabilities covering viewability, fraud, and brand safety in streaming environments.

Key features

Pre-bid and post-bid brand safety targetingInvalid traffic (IVT) detection and filteringViewability measurement across all digital channelsContextual targeting and content classificationAttention analytics and engagement measurementCTV and streaming media verificationSocial media measurement across major platformsUnified reporting dashboard (DV Pinnacle)Custom brand suitability profilesReal-time campaign optimization signals

Use cases

Ensuring digital ads are viewable by real human audiencesProtecting brand reputation by avoiding unsafe or unsuitable contentDetecting and filtering ad fraud to reduce wasted media spendMeasuring attention and engagement beyond standard viewability metricsVerifying ad delivery quality across CTV and streaming platformsEnforcing brand safety standards on social media platformsProviding third-party verification for programmatic media buysOptimizing media spend by identifying high-quality inventory sources

Customer segments

Global brand advertisersMedia agencies and holding companiesProgrammatic trading desksDigital publishers and media ownersAd networks and SSPsDSPs and ad tech platforms

Tech & specs

Technology stack

Machine learning and AI for fraud detectionNatural language processing for content classificationReal-time bidding (RTB) integrationCloud-based data infrastructureJavaScript tags and SDK-based measurementBig data analytics and reporting pipelines

Security & compliance

SOC 2GDPRCCPAMRC AccreditationTAG Brand Safety CertifiedIAB Tech Lab standards compliance

Deployment

Cloud

API

Yes

Corporate history
  1. 2008 · Founded
How it came together
  • 2021·Acquired → DoubleVerify↗
  • 2021·Acquired → DoubleVerify↗
  • 2023·Acquired → DoubleVerify↗
  • 2025·Acquired → DoubleVerify↗
See the full lineage →
Connection details
View DoubleVerify’s full portfolio (4) See alternatives to DoubleVerify See integrations with DoubleVerify (233) See people at DoubleVerify (3) See acquisitions by DoubleVerify (2)

Explore further

4 views
On the AtlasVerification & Brand SafetyRecent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around DoubleVerify