DoubleVerify
A · Ecosystem ServicesDoubleVerify provides independent, comprehensive measurement and verification solutions that help advertisers maximize the quality and effectiveness of their digital advertising while protecting brand reputation and eliminating fraud.
Last updated Feb 8, 2026
- Industry
- Ad Verification and Measurement
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $85M
- Revenue Range
- $400M-$500M
- Stock Symbol
- DV
- API Available
- Yes
Market Position
Leading independent ad verification and measurement platform with strong market share in brand safety and fraud detection
Overview
DoubleVerify is a leading independent software platform for digital media measurement, data, and analytics. The company provides technology solutions that help advertisers and publishers ensure the quality, safety, and effectiveness of their digital advertising investments across display, video, social, mobile, and connected TV environments. DoubleVerify's platform offers comprehensive solutions for brand safety, fraud protection, viewability measurement, and attention analytics. Founded in 2008, DoubleVerify has established itself as one of the most trusted verification and measurement partners in the digital advertising ecosystem. The company went public in 2021 (NYSE: DV) and serves a global client base including major advertisers, agencies, and publishers. DoubleVerify's independent position in the market, combined with its advanced AI and machine learning capabilities, enables it to provide unbiased measurement and verification across the increasingly complex digital media landscape, including emerging channels like CTV and social media platforms.
Products & Features
Authentic Brand Safety
AI-powered brand safety and suitability solutions that protect brands from appearing alongside inappropriate content
Authentic Ad
Comprehensive fraud detection and prevention solution that identifies invalid traffic and sophisticated bot activity
DV Authentic Attention
Attention measurement solution that goes beyond viewability to measure actual user engagement with ads
DV Pinnacle
Unified measurement and optimization platform providing real-time insights across campaigns
DV Publisher Suite
Solutions for publishers to verify inventory quality and maximize yield
DV Scibids
AI-powered optimization platform for programmatic advertising campaigns
Key Features
Pre-bid and post-bid verificationBrand safety and suitability controlsInvalid traffic (IVT) detectionViewability measurementAttention analyticsCross-platform measurement (display, video, social, CTV)Real-time reporting and analyticsCustom contextual targetingFraud preventionMRC accreditation
Use Cases
Protecting brand reputation through brand safety verificationDetecting and preventing ad fraudMeasuring viewability and attention metricsOptimizing programmatic advertising campaignsEnsuring contextual relevance of ad placementsVerifying social media advertising qualityMeasuring CTV and OTT advertising effectivenessPublisher inventory quality verificationCross-platform campaign measurement
Customer Segments
Large advertisers and brandsAdvertising agencies (holding companies and independents)Demand-side platforms (DSPs)Supply-side platforms (SSPs)Publishers and media companiesSocial media platformsAd networks