DoubleVerify

One of two dominant independent digital ad verification and measurement platforms globally, alongside Integral Ad Science

DoubleVerify (DV) is a global software platform for digital media measurement, data, and analytics. Founded in 2008 and headquartered in New York City, the company provides independent verification and measurement solutions that help advertisers, agencies, and publishers ensure the quality and effectiveness of their digital advertising investments. Its platform analyzes billions of digital transactions daily, providing real-time signals and post-campaign analytics across display, video, CTV, social, and programmatic channels. DoubleVerify's core offerings span four pillars: viewability measurement, brand safety and suitability, fraud detection (invalid traffic/IVT), and contextual targeting. The company's technology is deeply integrated into the programmatic ecosystem, working with DSPs, SSPs, social platforms, and major publishers to provide pre-bid and post-bid verification. DV's Authentic Brand Suitability (ABS) and custom contextual segments allow advertisers to align their messaging with appropriate content environments at scale. DoubleVerify went public on the New York Stock Exchange in April 2021 under the ticker DV, raising approximately $350 million in its IPO. The company holds a strong market position alongside competitors like Integral Ad Science (IAS) and Moat (Oracle), and is widely regarded as one of the two dominant independent verification providers in the industry. Its independence from media buying is a key differentiator, as it positions itself as an objective third-party measurement layer trusted by both buy-side and sell-side participants.