DoubleVerify
DoubleVerify provides independent, trusted measurement of digital ad quality — ensuring ads are viewable, fraud-free, brand-safe, and contextually appropriate — so advertisers can maximize the return on their media investments.
Last updated Aug 7, 2026 by ATDb automated enrichment · Connections updated Aug 14, 2026
At a glance
- Employees
- 1001-5000
- Funding
- ~$350M IPO (2021); prior VC funding ~$206M
- Revenue
- $500M–$600M
- Stock
- DV
About
One of two dominant independent digital ad verification providers globally, alongside Integral Ad Science
DoubleVerify (DV) is a global leader in digital media measurement, data, and analytics. Founded in 2008 and headquartered in New York City, the company provides software solutions that authenticate the quality and effectiveness of digital media for the world's largest brands and media platforms. Its platform measures whether ads are viewable by real people, in brand-safe environments, and in the right context — giving advertisers confidence that their media investments are working as intended. DoubleVerify's core offerings span viewability measurement, brand safety and suitability, fraud detection, and attention analytics. The company serves thousands of advertisers, agencies, and publishers globally, and its technology is integrated across the major programmatic ecosystems including DSPs, SSPs, social platforms, and CTV environments. DV went public on the New York Stock Exchange in April 2021 under the ticker DV, raising approximately $350 million in its IPO. In the AdTech ecosystem, DoubleVerify competes primarily with Integral Ad Science (IAS) and Oracle Moat, and is widely regarded as one of the two dominant independent verification providers. Its independence from media buying is a key differentiator, as it positions DV as a neutral third-party auditor of digital advertising quality. The company has expanded aggressively into CTV, retail media, and attention measurement, reflecting the evolving needs of modern advertisers seeking accountability across fragmented media environments.
Business model
SaaS
Target market
Enterprise
What they offer
Authentic Brand Suitability (ABS)
Customizable brand safety and suitability controls that allow advertisers to define and enforce their own content standards at scale across programmatic environments.
Fraud Lab
Sophisticated invalid traffic (IVT) detection and filtering technology that identifies and blocks ad fraud across display, video, mobile, and CTV.
Viewability Measurement
Industry-standard and custom viewability measurement across all digital channels, ensuring ads have the opportunity to be seen by real users.
DV Authentic Attention
Attention measurement solution that goes beyond viewability to measure actual user engagement and attention signals for more meaningful campaign optimization.
DV Publisher Suite
Tools for publishers to monitor and improve the quality of their inventory, attract premium advertisers, and demonstrate brand safety compliance.
DV Pinnacle
Unified reporting and campaign management platform providing a centralized dashboard for advertisers to monitor verification data and optimize campaigns.
Social Measurement
Verification and measurement solutions for major social platforms including Meta, YouTube, TikTok, and Twitter/X.
CTV Measurement
Connected TV verification and measurement capabilities covering viewability, fraud, and brand safety in streaming environments.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes