AdScore

AdScore is a specialized digital advertising technology company that delivers comprehensive measurement, verification, and fraud detection solutions designed to protect and optimize digital advertising investments. The company's platform provides real-time monitoring and scoring capabilities across multiple advertising channels, enabling brands, agencies, and publishers to combat ad fraud, verify viewability, ensure brand safety, and accurately measure campaign performance. By combining advanced analytics with machine learning algorithms, AdScore empowers clients to maintain transparency and accountability throughout the digital advertising supply chain. The company's technology addresses the most pressing challenges facing digital advertisers today, including sophisticated bot traffic, click fraud, impression fraud, and attribution manipulation. AdScore's solutions operate seamlessly across display, video, mobile, and programmatic advertising environments, delivering granular insights into traffic quality, user engagement patterns, and conversion attribution. Their intelligent scoring system enables advertisers to make data-driven decisions in real-time, automatically blocking fraudulent traffic sources and reallocating budgets to high-performing placements. This proactive approach to ad verification helps clients significantly reduce wasted advertising spend while improving overall campaign ROI and maintaining compliance with industry standards such as IAB guidelines and MRC accreditation requirements.