GumGum

Pioneer and recognized leader in contextual intelligence and cookieless advertising, serving top global brands and agencies

GumGum is a contextual intelligence company that positions itself as "The Mindset Company," building technology to help advertisers and publishers connect with audiences based on real-time receptivity rather than identity-based targeting.^1,2 Its capabilities span contextual intelligence, attention measurement, and real-world outcome tracking, anchored by the Mindset Graph™, which captures shifts in consumer openness, intent, and attention as they occur.^1,3 For publishers, the platform provides tools including optimized ad placement and header bidding integration, with the goal of maximizing inventory value and ad revenue.² On the buy side, GumGum enables advertisers to reach audiences across CTV, digital video, and display by following consumer mindset across screens.³ Its client base includes major global brands such as Starbucks, Sephora, Target, Microsoft, Jeep, Clorox, and Unilever, while its publisher partners include outlets such as Daily Mail, Rolling Stone, and Business Insider.^2,4 On the financial side, GumGum raised $75 million from Goldman Sachs, placing its valuation above $700 million.⁴ Source 1: gumgum.com — About GumGum | AI Advertising Pioneers Source 2: playwire.com — Ad Tech Ecosystem: GumGum Source 3: gumgum.com — GumGum | The Mindset Company™ – CTV, OLV & High ... Source 4: marketingbrew.com — What GumGum's Valuation Means for the Future of Ad-tech