GumGum

Leading contextual intelligence and cookieless advertising platform, recognized as a pioneer in AI-driven content analysis for brand safety and targeting

GumGum is a contextual intelligence technology company founded in 2008 and headquartered in Santa Monica, California. The company pioneered the use of computer vision and natural language processing to analyze digital content — including web pages, images, and videos — enabling advertisers to place highly relevant ads based on the actual context of content rather than relying on third-party cookies or personal data. Its proprietary AI platform, Verity, classifies content at a granular level for brand safety, brand suitability, and contextual targeting across display, video, and in-game advertising environments. GumGum operates across the full advertising stack, serving both the buy side and sell side. Its contextual targeting solutions help brands reach audiences in relevant environments without compromising user privacy, making it particularly well-positioned in the post-cookie era. The company also offers in-image and in-screen advertising formats that leverage its computer vision capabilities to embed ads directly within visual content, creating high-attention placements. GumGum has expanded into in-game advertising through its acquisition of Frameplay, further broadening its contextual reach. In the AdTech ecosystem, GumGum is recognized as a leader in cookieless and privacy-compliant advertising solutions. The company serves major global brands, agencies, and publishers, and has established itself as a go-to partner for contextual intelligence as the industry transitions away from behavioral targeting. GumGum has raised significant venture funding and maintains a strong market position as privacy regulations tighten globally, with its technology stack increasingly adopted by DSPs, SSPs, and agency trading desks as a standard for contextual analysis.