GumGum

Pioneer and recognized leader in contextual intelligence and cookieless advertising, serving top global brands and agencies

GumGum is a contextual intelligence technology company founded in 2008 and headquartered in Santa Monica, California. The company pioneered the use of computer vision and natural language processing to analyze the actual content of web pages, images, and videos — enabling advertisers to reach relevant audiences based on content context rather than personal data or cookie-based tracking. Its proprietary AI platform, Verity, classifies digital content at a granular level to ensure brand safety, suitability, and contextual relevance at scale. GumGum's flagship product suite includes contextual advertising solutions for display, video, and in-image placements, as well as brand safety and suitability tools. The company serves a broad ecosystem of brands, agencies, and publishers, positioning itself as a privacy-first alternative to behavioral targeting in a post-cookie advertising landscape. GumGum has been recognized as a leader in contextual advertising by analysts and industry bodies, and its technology is used by major global brands and media agencies. As third-party cookies face deprecation and privacy regulations tighten globally, GumGum has emerged as a strategically important player in the AdTech ecosystem. The company competes with other contextual and privacy-focused advertising platforms and has expanded its capabilities through partnerships and product development to address brand safety, attention measurement, and cookieless targeting. GumGum operates globally with offices across North America, Europe, and Asia-Pacific.