Disney Advertising

Leading premium media advertising platform with extensive streaming and linear TV inventory

Disney Advertising serves as the unified advertising sales and technology arm of The Walt Disney Company, representing one of the world's most valuable portfolios of entertainment brands. The division manages advertising across Disney's vast ecosystem including Disney+, Hulu, ESPN+, ABC, ESPN networks, National Geographic, FX, Freeform, and other Disney-owned properties. Following Disney's restructuring in 2022-2023, Disney Advertising consolidated various sales teams to create a more integrated approach to cross-platform advertising. The division leverages Disney's first-party data, advanced audience targeting capabilities, and premium content to deliver advertising solutions to brands seeking to reach engaged audiences across streaming and linear platforms. Disney Advertising has been at the forefront of streaming advertising innovation, particularly with the launch of ad-supported tiers on Disney+ and the integration of Hulu's advertising technology. The platform offers programmatic buying capabilities, advanced measurement tools, and unique brand integration opportunities that leverage Disney's creative storytelling capabilities. As one of the largest media companies globally, Disney Advertising competes directly with other major media conglomerates' advertising divisions and represents a significant force in the evolving connected TV (CTV) and streaming advertising landscape. The division's scale, premium content, and technological capabilities position it as a critical partner for advertisers seeking brand-safe, high-quality inventory across multiple screens and formats.