Disney Advertising

One of the largest premium video and cross-platform advertising sales organizations in the United States, with unmatched reach across sports, entertainment, and streaming

Disney Advertising is the division of The Walt Disney Company responsible for advertising sales and integrated marketing across its entertainment and sports properties, spanning linear, digital, social, audio, and ad-supported streaming businesses.¹ Disney Advertising has also introduced a Brand Impact Metric that measures factors such as attention, brand health, and search, designed to capture the halo effect of brand performance on outcomes by combining insights from established measurement providers and Disney itself.² For advertisers and agencies, the company offers a video creation tool that generates CTV-ready commercials from brand assets, as well as an AI-powered planning tool intended to make campaigns more intentional and outcome-focused.² Through its branded content studio, Disney CreativeWorks, the company also provides full-service creative development, multi-platform production, proprietary insights, and strategy to brand partners at global scale.³ Source 1: disneyadsales.com — Disney Advertising: Homepage Source 2: adweek.com — From AI to Measurement: Disney's Biggest Adtech Updates ... Source 3: disneyadsales.com — Disney CreativeWorks