VP, Business Intelligence and Analytics at Tinuiti
Building advanced measurement and business intelligence frameworks for retail media and e-commerce advertising at Tinuiti, helping brands optimize performance across walled gardens and omnichannel environments.
Last updated Feb 27, 2026 by AI Enrichment
Justin Fromm is a senior analytics leader at Tinuiti, where he serves as VP of Business Intelligence and Analytics, overseeing the data strategy and measurement infrastructure that powers one of the largest independent performance marketing agencies in the United States. He is recognized within the agency world for building sophisticated, scalable analytics frameworks that help major e-commerce and retail brands make sense of increasingly complex, multi-channel advertising environments — particularly as retail media networks have grown in prominence and complexity. Fromm's expertise sits at the intersection of marketing science, business intelligence, and digital advertising performance. His work at Tinuiti encompasses measurement approaches for retail media networks such as Amazon Advertising and Walmart Connect, marketplace advertising, and omnichannel attribution — areas where clean, actionable data is notoriously difficult to produce. He translates large-scale data into strategic recommendations that directly influence client investment decisions across platforms. His career trajectory reflects the broader evolution of AdTech analytics, moving from traditional digital marketing measurement toward the more sophisticated, incrementality-focused and privacy-conscious approaches that define modern performance marketing. At Tinuiti, he leads a team that supports the agency's roster of leading e-commerce brands, helping them navigate signal loss, walled garden measurement challenges, and the growing importance of first-party data strategies.