Samsung Ads

Leading OEM-based CTV advertising platform with one of the largest first-party Smart TV ACR data assets globally, competing at the top tier alongside Roku and Amazon for CTV ad spend

Samsung Ads is the global advertising division of Samsung Electronics, operating one of the largest first-party data platforms in the connected TV ecosystem. Built on Automatic Content Recognition (ACR) technology embedded in Samsung Smart TVs, the platform captures real-time viewership data — including linear TV, streaming, and gaming content — enabling advertisers to understand what audiences are actually watching and reach them with precision across screens. With hundreds of millions of Samsung Smart TVs deployed globally, Samsung Ads holds a uniquely scaled first-party data asset that is largely unavailable to competitors. The platform offers a comprehensive suite of advertising solutions including programmatic CTV buying, audience targeting, cross-screen measurement, and Samsung's own free ad-supported streaming TV (FAST) channel inventory through Samsung TV Plus. Advertisers can activate campaigns directly on Samsung's owned-and-operated inventory or extend reach across third-party CTV and digital environments using Samsung's audience data. The company also provides advanced measurement capabilities, including reach and frequency analytics, brand lift studies, and attribution tools that connect TV exposure to business outcomes. Samsung Ads occupies a distinctive position in the AdTech ecosystem as both a media owner and a data/technology platform, competing with Roku, Amazon Ads, and Comcast Advertising while also partnering with DSPs, agencies, and measurement vendors. Its integration across the Samsung device ecosystem — spanning TVs, mobile, and tablets — gives it a rare cross-screen identity graph. As CTV advertising continues to grow rapidly, Samsung Ads is considered a tier-one destination for brand advertisers seeking premium, data-driven video inventory at scale.