Samsung Ads
Samsung Ads gives advertisers unparalleled access to first-party Smart TV viewership data via ACR technology, enabling precise audience targeting, incremental reach beyond linear TV, and cross-screen campaign measurement at massive scale.
Last updated May 11, 2026 by ATDb automated enrichment · Connections updated May 31, 2026
- Industry
- Connected TV (CTV) & Programmatic Advertising
- Business Model
- Advertising Platform / Media Owner
- Target Market
- Enterprise
- Employee Count
- 501-1000
- Funding
- $326.8B
- Revenue Range
- $500M–$1B+ (estimated, part of Samsung Electronics)
- Stock Symbol
- 005930.KS
- Parent Company
- Samsung Electronics
- API Available
- Limited
Leading Smart TV advertising platform with one of the largest first-party ACR data sets in the CTV ecosystem, competing directly with Roku, Amazon, and LG Ads for premium CTV budgets.
Samsung Ads is the global advertising division of Samsung Electronics, operating one of the largest Connected TV (CTV) and smart device advertising platforms in the world. Built on Samsung's massive installed base of Smart TVs and mobile devices, the platform leverages Automatic Content Recognition (ACR) technology to collect first-party viewership data from tens of millions of opted-in Samsung Smart TV households. This proprietary data asset enables advertisers to understand what audiences are watching across linear TV, streaming, and OTT content, and reach them with precision-targeted advertising across screens. Samsung Ads offers a comprehensive suite of advertising products including home screen advertising on Samsung Smart TVs, pre-roll and mid-roll video ads within the Samsung TV Plus free ad-supported streaming service, and cross-device targeting capabilities that bridge TV and mobile audiences. The platform's ACR data is particularly valued for its ability to identify cord-cutters, cord-nevers, and light TV viewers who are difficult to reach through traditional linear TV buying — making it a critical tool for brands seeking incremental reach. In the AdTech ecosystem, Samsung Ads occupies a unique position as a walled garden with massive scale, competing with platforms like Roku, Amazon, and LG Ads Solutions for CTV advertising budgets. The company operates globally with offices in the US, UK, Europe, and Asia-Pacific, and has established itself as a top-tier destination for brand advertisers, media agencies, and performance marketers looking to capitalize on the shift of viewership to connected TV environments.
Samsung Smart TV Home Screen Ads
Display and video advertising placements on the Samsung Smart TV home screen, reaching users at the moment of content discovery.
Samsung TV Plus Advertising
Pre-roll and mid-roll video ad inventory within Samsung's free ad-supported streaming TV (FAST) service, available on Smart TVs and mobile devices.
ACR Audience Targeting
Automatic Content Recognition-based audience segments built from first-party Smart TV viewership data, enabling targeting of specific content viewers and behavioral segments.
Cross-Screen Targeting
Capability to extend TV audience targeting to Samsung mobile devices and tablets, enabling sequential and cross-device campaign strategies.
Audience Extension
Programmatic audience extension that allows advertisers to reach Samsung ACR-defined audiences across third-party publisher inventory via DSP integrations.
Incremental Reach Analytics
Measurement tools that identify and quantify audiences reached via Samsung Ads who were not exposed to a brand's linear TV campaigns.
Samsung DSP
Demand-side platform capabilities enabling programmatic buying of Samsung and partner inventory with advanced audience targeting and reporting.