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Samsung Ads

Samsung Ads

Connected TV & Advanced TV AdvertisingDivision· part of Samsung Electronics Co., Ltd.samsung.com

Samsung Ads is a global leader in connected TV (CTV) advertising, operating at the intersection of media, data, and technology.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 5, 2026

In the news
Founded
2015
HQ
Mountain View, California, United States
Parent
Samsung Electronics Co., Ltd.
Connections
100

AI-drafted from public sources12 sources cited

At a glance

Employees
201-500
Funding
$326.8B
Revenue
$500M–$1B+
Stock
005930.KS
39integrations7competitors2corporate family1partners
Connected TV PlatformVideo Advertising PlatformProgrammatic Platform

About

Leading CTV advertising platform with unmatched first-party ACR data from the #1 Smart TV brand in the US, competing at the top tier of the advanced TV ecosystem

Samsung Ads is a global leader in connected TV (CTV) advertising, operating at the intersection of media, data, and technology. It gives advertisers reach across 45 million Samsung households for both broad brand awareness and specific business outcomes, supported by a platform that combines proprietary data and ad experiences spanning linear TV, OTT, gaming, and more. Samsung Ads provides advertisers and brands a holistic view of the advanced TV landscape, offering managed service and programmatic solutions to achieve incremental reach, complement linear campaigns, manage frequency, find hard-to-reach audiences, and measure outcomes. The company also powers programmatic access to premium video inventory on Samsung TV Plus, its free ad-supported streaming TV (FAST) service, with partnerships such as the one with Magnite enabling advertisers to buy that inventory across multiple markets. Launched in the US in 2015, Samsung Ads now operates across North and Latin America, Europe, South Korea, Australia and New Zealand, Southeast Asia, and India, and is a division of Samsung Electronics, the world's top TV manufacturer. Source 1: spheredigitalrecruitment.com — Samsung Ads Source 2: iab.com — Samsung Ads: Smart, Easy, Effective - Making Advanced TV Work Source 3: magnite.com — Magnite Strengthens Partnership with Samsung Ads to ...

Business model

Marketplace

Target market

Enterprise

What they offer

  • ACR Data Platform

    Automatic Content Recognition technology embedded in Samsung Smart TVs that captures real-time, opted-in viewership data across linear, streaming, and gaming content at scale.

  • Samsung TV Plus Advertising

    Ad inventory across Samsung's free ad-supported streaming TV (FAST) service, available on Samsung Smart TVs and mobile devices, offering premium CTV placements.

  • Smart TV Home Screen Ads

    Advertising placements on the Samsung Smart TV home screen and app launcher, providing high-visibility brand exposure at the point of content discovery.

  • Audience Targeting Solutions

    First-party audience segments built from ACR and Smart TV behavioral data, enabling advertisers to target by viewing behavior, content affinity, and competitive conquesting.

  • Cross-Screen Measurement

    Attribution and measurement tools that track campaign performance across CTV, mobile, and desktop, including reach, frequency, and conversion reporting.

  • Programmatic Advertising

    Programmatic access to Samsung's CTV inventory via private marketplace (PMP) deals and open auction through major DSP integrations.

  • Linear TV Retargeting

    Capability to identify households exposed to linear TV ads and retarget them with digital advertising across connected devices.

Key features

First-party ACR data from 50M+ opted-in Samsung Smart TV householdsDeterministic audience targeting without reliance on third-party cookiesCross-screen reach spanning CTV, mobile, and desktopLinear TV competitive conquesting and retargetingSamsung TV Plus FAST channel inventorySmart TV home screen and discovery ad placementsReach extension to light and lapsed linear TV viewersProgrammatic and direct buying optionsClosed-loop attribution and campaign measurement

Use cases

Reaching cord-cutters and streaming-only households unreachable via linear TVConquesting competitors' linear TV audiences with digital follow-upBrand awareness campaigns on Samsung TV Plus FAST channelsRetargeting linear TV-exposed households across digital screensAudience extension campaigns using ACR-derived segmentsIncremental reach measurement against linear TV buysHome screen takeovers for major product launchesCross-screen frequency management and deduplication

Customer segments

National brand advertisersMedia and entertainment companiesAutomotive advertisersCPG and retail brandsFinancial services advertisersAdvertising agencies and holding companiesPerformance marketers seeking CTV attribution

Tech & specs

Technology stack

Automatic Content Recognition (ACR)Real-time bidding (RTB) infrastructureTizen OS (Samsung Smart TV operating system)First-party identity graphMachine learning audience modelingServer-side ad insertion (SSAI)Clean room data collaboration technology

Security & compliance

CCPAGDPRIAB Tech Lab standardsOpt-in ACR consent framework

Deployment

Cloud

API

Limited

Corporate history
  1. 2015 · Founded
  2. 2016Absorbed AdGear3 sources
Connection details
See alternatives to Samsung Ads See integrations with Samsung Ads (39) See people at Samsung Ads (2)

Explore further

3 views
On the AtlasConnected TVOn the Mapby country + regionOn the GraphNetwork around Samsung Ads