Samsung Ads

Leading CTV advertising platform with one of the largest smart TV footprints globally

Samsung Ads is the advertising division of Samsung Electronics, operating as a comprehensive advertising platform that leverages Samsung's extensive ecosystem of connected devices. The platform provides advertisers access to Samsung's first-party data from over 200 million smart TVs and connected devices globally, enabling advanced audience targeting and measurement across screens. Samsung Ads has emerged as a significant player in the Connected TV (CTV) and cross-device advertising space, offering programmatic and direct advertising solutions that capitalize on Samsung's massive device footprint and proprietary Automatic Content Recognition (ACR) technology. As part of the broader Samsung ecosystem, Samsung Ads operates one of the largest CTV advertising platforms globally, competing directly with other device manufacturers and streaming platforms in the rapidly growing CTV advertising market. The platform provides both demand-side and supply-side capabilities, allowing advertisers to reach audiences across Samsung Smart TVs, mobile devices, and other connected products while offering publishers access to Samsung's advertising demand. Samsung Ads has positioned itself as a premium inventory source with unique first-party data capabilities, making it particularly attractive to brands seeking to reach cord-cutters and connected device users.