Samsung Ads

Leading smart TV-native advertising platform with exclusive first-party ACR data from one of the world's largest installed bases of internet-connected televisions

Samsung Ads is the global advertising division of Samsung Electronics, operating one of the largest first-party data platforms in the connected TV (CTV) ecosystem. By leveraging Automatic Content Recognition (ACR) technology embedded in Samsung Smart TVs, the platform captures real-time viewership data from tens of millions of devices across the United States and globally, enabling advertisers to understand what audiences are watching — including linear TV, streaming, and gaming content — and reach them with highly targeted advertising across screens. The platform offers a suite of solutions including programmatic CTV advertising, audience targeting, measurement, and cross-screen attribution. Samsung Ads operates across Samsung's owned-and-operated inventory — including its free ad-supported streaming TV service Samsung TV Plus — as well as extending reach through partnerships with third-party publishers and DSPs. Its unique position as both a device manufacturer and media owner gives it unparalleled insight into the full content consumption journey, making it a powerful partner for brands seeking to reach cord-cutters and streaming audiences. In the competitive CTV advertising landscape, Samsung Ads stands out due to the scale and exclusivity of its first-party ACR data, which cannot be replicated by pure-play ad tech vendors. The company competes with Roku, Amazon, LG Ads Solutions, and Vizio Ads for smart TV-based advertising budgets, while also competing with broader CTV platforms like The Trade Desk and Google DV360. Samsung Ads has expanded its footprint internationally, operating in markets across North America, Europe, Latin America, and Asia-Pacific, and continues to grow its ad-supported content library through Samsung TV Plus.