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FreeWheel
Tier ADirect Ecosystem
Subsidiary
Premium video advertising platform powering monetization for major broadcasters and streaming services
Never enriched
Founded2007
Employees500-1000
New York, New York
Funding$XXM or $XXB
Why This Matters to AdTech
ADirect Ecosystem
FreeWheel is a leading provider of digital video monetization solutions for media companies and advertisers, enabling them to manage and maximize their digital advertising businesses. As a direct ecosystem player, FreeWheel plays a critical role in the adtech landscape by providing advanced video advertising capabilities, including ad serving, programmatic buying, and campaign management tools.
[A Comcast Company]
Primary Use Cases in AdTech
- •Video ad serving
- •Programmatic video ad buying
- •Video ad campaign management
Key Integrations
DSPsSSPsAd ServersAnalytics Platforms
Market Impact
9/10
AI Analysis90% confidence
Market Intelligence
Business Model
B2B View similar →
Competitive Landscape
Competes with:
Key Insights
Acquired by Comcast (2014)
Acquired for $375 million to power Comcast's advanced advertising ambitions
Key Facts
- •Powers video advertising for major broadcasters and OTT platforms
- •Manages over 50 billion video ad decisions monthly
- •Acquired Beeswax in 2021 to expand programmatic capabilities
Market Position: The dominant video ad serving platform for premium publishers
About FreeWheel
FreeWheel is a global technology platform for the television advertising industry, providing comprehensive ad management and monetization solutions for linear TV, streaming, and digital video. Acquired by Comcast in 2014 for $320 million, FreeWheel operates as the technology backbone of Comcast Advertising, powering ad delivery for major broadcasters, MVPDs, and streaming services worldwide.
Rich Data Profile(100/100)
Quick Facts
- Industry
- Digital Advertising, Media Technology
- Status
- subsidiary
- Founded
- 2007
- Employees
- 500-1000
- Location
- New York, New York
Contact & Links
Corporate Family
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Intelligence Coverage
Basic information available
0
connections
💡 Intelligence Insights
Market Position
Classified as A in space. This indicates emerging player status.
🔗 Related Intelligence
Data Quality & Trust
Verified Information
2 sources confirmed
Data Completeness100%
Profile Completeness100%
Last updated: 9/1/2025