FreeWheel

Leading premium video ad management platform for broadcasters, publishers, and pay-TV operators across linear, CTV, and digital video

FreeWheel is a leading advertising technology company specializing in premium video monetization, serving broadcasters, content owners, distributors, and pay-TV operators across linear TV, connected TV (CTV), and digital video environments. The platform provides a comprehensive suite of tools covering ad decisioning, campaign management, yield optimization, and audience targeting, enabling media companies to manage and monetize their video inventory across all screens and delivery methods from a single unified platform. FreeWheel's core offerings include its MRM (Monetization Rights Management) platform, which helps media companies manage complex rights and business rules around premium video advertising, and its Strata platform, which serves as a media buying and management solution for agencies and advertisers. The company also operates FreeWheel Markets, a programmatic marketplace connecting premium video supply with demand partners. These solutions collectively address the full advertising supply chain, from planning and trafficking to delivery and billing reconciliation. As a significant player in the premium video and CTV advertising ecosystem, FreeWheel competes with companies like Google Ad Manager, Magnite, and Operative. Its deep integration with major broadcasters and media companies, combined with its focus on the complexity of premium video advertising—including live sports, news, and entertainment—positions it as a critical infrastructure provider for the television advertising industry's ongoing digital transformation. FreeWheel operates as part of Comcast's broader media and technology portfolio.