FreeWheel provides the comprehensive technology infrastructure that enables premium video publishers to manage, monetize, and optimize advertising across linear TV, streaming, and digital platforms through unified ad serving, decisioning, and workflow solutions.
Last updated Feb 8, 2026
Leading enterprise video ad serving and management platform for premium publishers and broadcasters
FreeWheel is a comprehensive technology platform that powers television advertising across linear TV, streaming, and digital video environments. The company provides ad management, trafficking, decisioning, and monetization solutions that enable media companies, broadcasters, and streaming platforms to manage their advertising inventory and maximize revenue. As a critical infrastructure provider in the TV advertising ecosystem, FreeWheel processes billions of ad transactions annually and serves as the ad serving backbone for many of the world's largest premium video publishers. Acquired by Comcast in 2014 for $320 million, FreeWheel now operates as the technology foundation of Comcast Advertising (formerly Comcast FreeWheel). The platform supports the convergence of traditional TV and digital video advertising, offering unified solutions for programmatic and direct-sold advertising across multiple screens and distribution channels. FreeWheel's technology is used by major media companies including NBCUniversal, Fox, Discovery, ViacomCBS, and numerous other broadcasters and streaming services globally, making it one of the most widely deployed ad serving platforms in premium video.
Customizable programmatic bidding platform for advanced advertisers and agencies (acquired by FreeWheel in 2021)
Comprehensive ad serving platform for managing and delivering video ads across linear TV, streaming, and digital environments
Rights management and monetization platform for managing content distribution and advertising rights
Media buying and selling workflow automation platform for TV and video advertising (acquired 2020)
Industry standards body and marketplace connecting buyers and sellers in premium video advertising