FreeWheel

Leading premium video ad tech platform for broadcasters, MVPDs, and streaming publishers, operating as a key subsidiary within Comcast's advertising ecosystem

FreeWheel is a leading advertising technology company specializing in premium video monetization, operating as a subsidiary of Comcast Corporation following its acquisition in 2014. The company provides a comprehensive suite of tools designed to help television networks, streaming platforms, MVPDs, and digital publishers manage, sell, and deliver video advertising across linear TV, connected TV (CTV), and digital video environments. Its platform sits at the intersection of traditional broadcast and digital advertising, making it a critical infrastructure provider for the evolving TV ecosystem. FreeWheel's core offerings include ad serving, supply-side platform (SSP) capabilities, demand management, and audience targeting solutions tailored specifically for premium video content. The company's MRM (Monetization Rights Management) platform is widely used by major broadcasters and media companies to unify their advertising operations across screens and distribution channels. FreeWheel also operates a significant buy-side platform through its FreeWheel Markets product, connecting advertisers and agencies to premium video inventory at scale. As part of Comcast's broader advertising technology strategy, FreeWheel plays a central role in the convergent TV advertising landscape, helping clients navigate the complexity of selling and buying ads across fragmented viewing environments. The company competes with players like Google Ad Manager, Magnite, and Operative, but differentiates itself through its deep focus on premium, rights-managed video content and its strong relationships with major media companies. FreeWheel continues to operate as a distinct brand and business unit within Comcast Advertising.