LoopMe

Mid-tier premium DSP specializing in AI-driven outcome-based advertising and brand measurement, competing against larger DSPs with a differentiated focus on measurable brand lift

LoopMe is a technology company specializing in AI-driven advertising solutions that help brands and agencies measure and optimize campaign performance against real business outcomes. Founded in 2012 and headquartered in London, LoopMe's proprietary PurchaseLoop technology leverages machine learning to continuously optimize campaigns in real time, shifting ad delivery toward audiences most likely to drive brand lift, purchase intent, and other measurable outcomes rather than traditional proxy metrics like clicks or impressions. The platform serves as both a demand-side platform (DSP) and a measurement solution, offering programmatic buying across mobile, video, display, and connected TV (CTV) inventory. LoopMe's outcome-based measurement capabilities are a key differentiator, enabling advertisers to run brand studies and attribute campaign exposure to shifts in consumer attitudes and behaviors. The company has built a significant data asset through its survey-based measurement methodology, collecting billions of consumer data points to train its AI models. LoopMe operates globally with offices across the United States, United Kingdom, Europe, and Asia-Pacific, serving major brands and agencies across verticals including automotive, retail, entertainment, and consumer packaged goods. The company has grown substantially through organic expansion and has positioned itself as a premium alternative to walled gardens by offering transparent, outcome-focused advertising with independent measurement. LoopMe was acquired by Triton Digital's parent company in recent years, strengthening its audio and digital advertising capabilities.