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Brief
LoopMe

LoopMe

Combines AI-driven programmatic buying with advanced brand measurement to optimize mobile advertising campaigns for real business outcomes rather than just clicks or impressions.

loopme.comLondon, England, United KingdomFounded 2012

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Mobile Advertising & Programmatic
Business Model
SaaS
Target Market
Enterprise
Employee Count
51-200
Funding
$30M
API Available
Yes
Market Position

Leading AI-powered mobile advertising platform focused on brand outcomes and programmatic optimization

Overview

LoopMe is a mobile-first advertising technology company that leverages artificial intelligence and machine learning to deliver programmatic advertising solutions. The platform specializes in mobile video and display advertising, offering brands and agencies tools for campaign optimization, creative testing, and brand lift measurement. Founded in 2012, LoopMe has established itself as a pioneer in applying AI to mobile advertising, with its proprietary PurchaseLoop technology that optimizes campaigns based on real-world consumer behavior and purchase intent signals. The company's platform combines programmatic buying capabilities with advanced attribution and measurement solutions, enabling advertisers to understand the full impact of their mobile campaigns on brand metrics and business outcomes. LoopMe operates globally, serving major brands and agencies across multiple verticals including retail, automotive, finance, and consumer packaged goods. The platform processes billions of ad impressions and uses machine learning models to continuously optimize campaign performance in real-time. LoopMe has positioned itself as a leader in outcome-based mobile advertising, differentiating from traditional performance marketing platforms by focusing on brand outcomes and upper-funnel metrics. The company has expanded its capabilities beyond mobile to include connected TV (CTV) and cross-device measurement, adapting to the evolving digital advertising landscape while maintaining its core focus on AI-driven optimization and measurement.

Products & Features

PurchaseLoop

AI-powered optimization engine that uses purchase intent signals and consumer behavior data to optimize campaign performance in real-time

Brand Lift Measurement

Advanced measurement solution that tracks brand awareness, consideration, and purchase intent throughout campaign lifecycle

Creative Studio

Dynamic creative optimization tool that tests and optimizes creative variations based on performance data

Programmatic DSP

Demand-side platform for automated buying of mobile video and display inventory across premium publishers

Cross-Device Attribution

Multi-touch attribution solution that tracks user journeys across mobile, desktop, and connected TV

Key Features
AI-powered campaign optimizationReal-time brand lift measurementDynamic creative optimizationProgrammatic buying across mobile and CTVPurchase intent modelingCross-device attributionViewability and fraud preventionAudience targeting and segmentationIn-flight campaign optimizationCustom reporting and analytics
Use Cases
Mobile video advertising campaigns for brand awarenessProduct launch campaigns with brand lift measurementCross-device brand campaigns spanning mobile and CTVDynamic creative testing and optimizationAudience discovery and lookalike modelingRetail and e-commerce brand advertisingAutomotive consideration campaignsCPG brand awareness and recall campaigns
Customer Segments
Brand advertisersAdvertising agenciesMedia buyersPerformance marketersRetail and e-commerce brandsAutomotive brandsFinancial services companiesConsumer packaged goods companiesEntertainment and media companies

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