Moat

Was a leading independent ad viewability and attention measurement platform before being shut down by Oracle in 2024

Moat was an ad measurement and analytics platform founded by Jonah Goodhart and Noah Goodhart that shut down in September 2024 when Oracle, which had acquired it in 2017, closed its entire advertising division.¹ The platform helped advertisers track ad viewability, engagement, and brand safety, ensuring campaigns reached real people in brand-safe environments, and provided detailed performance insights to help marketers reduce wasted ad spend.¹ Among its most widely used features was the ability to search and monitor competitors' digital ad placements and creatives, including ads on connected TV and other digital platforms.² Its client base included prominent brands such as P&G, Spotify, Kellogg's, Bloomberg Media Group, and Google.³ Oracle acquired Moat for a reported $850 million in 2017.² Following the Cambridge Analytica scandal in 2018, Facebook removed third-party data sellers from its platform — a move that former employees described as "the end of the gravy train" for Oracle's data cloud business, of which Moat was a part.⁴ Source 1: bestever.ai — Where Did Moat Ads Go? 4 Best Alternatives in 2025 - Bestever Source 2: foreplay.co — What Happened to Moat Ad Search? Banner ... Source 3: panoramata.co — 5 Best Moat Ad Search Alternatives | Marketing Source 4: adexchanger.com — Inside The Fall Of Oracle's Advertising Business