Moat

Leading ad measurement and analytics platform acquired by Oracle, considered an industry standard for viewability and attention metrics

Moat was a leading advertising analytics and measurement company that specialized in attention metrics and ad verification. Founded in 2010, the company developed sophisticated technology to measure viewability, attention, and brand safety for digital advertising campaigns across display, video, and mobile formats. Moat became known for its real-time analytics platform that helped advertisers and publishers understand how users actually engaged with ads, going beyond simple impression counts to measure true viewability and attention. In 2017, Moat was acquired by Oracle for a reported $850 million and became part of Oracle Data Cloud (later Oracle Advertising). The acquisition positioned Moat's measurement capabilities within Oracle's broader marketing cloud ecosystem, allowing integration with Oracle's data management and advertising solutions. Moat's technology became a critical component for brands and agencies seeking to verify ad delivery, measure campaign effectiveness, and ensure brand safety across digital channels. The platform was widely adopted by major advertisers, agencies, and publishers as an industry-standard measurement solution.