Meta Platforms

Meta Platforms is one of the world's dominant social media and technology companies, operating multiple platforms with billions of active users globally. The company holds a leading position in social networking, messaging, and digital advertising, while investing heavily to lead the emerging metaverse and virtual reality markets.

Meta Platforms, Inc. (formerly Facebook, Inc.) is a multinational technology conglomerate headquartered in Menlo Park, California. The company operates as one of the world's most influential social technology companies, owning and operating a family of products and services including Facebook, Instagram, WhatsApp, and Messenger. With billions of users worldwide, Meta's platforms enable people to connect, share content, and build communities across mobile devices, personal computers, and virtual reality headsets. In recent years, Meta has pivoted significantly toward building the metaverse, a set of interconnected virtual spaces where users can interact through avatars and immersive experiences. This strategic shift reflects the company's vision for the next evolution of social connection beyond traditional 2D screens. Meta invests heavily in virtual reality (VR) and augmented reality (AR) technologies through its Reality Labs division, developing hardware like Quest VR headsets and software platforms to enable metaverse experiences. The company generates revenue primarily through digital advertising across its social media platforms, leveraging sophisticated targeting capabilities and vast user data to deliver personalized ads to businesses of all sizes.