Captiv8

Leading influencer marketing platform serving enterprise brands with AI-powered discovery and campaign management tools

Captiv8, now part of Publicis Groupe, is an influencer marketing platform founded in 2015 that connects brands with social media creators and provides end-to-end campaign management solutions. The platform leverages artificial intelligence and data analytics to help brands discover influencers, manage campaigns, measure performance, and demonstrate ROI across major social media platforms including Instagram, YouTube, TikTok, Facebook, and Twitter. Operating under Publicis Groupe's ownership, Captiv8 continues to function as both a technology platform and managed service provider, offering self-service tools alongside white-glove campaign management. Captiv8 operates within the influencer marketing technology space, competing with platforms such as AspireIQ, CreatorIQ, and Traackr. Its platform includes features for influencer discovery using AI-powered search, audience analytics, campaign workflow management, content rights management, and performance measurement. The company has worked with major brands across various industries and remains a notable presence in the influencer marketing sector, which has become a critical component of digital advertising strategies for brands seeking authentic connections with consumers. Its acquisition by Publicis Groupe positions Captiv8 within one of the world's largest advertising and communications groups, integrating its capabilities into a broader portfolio of marketing services and technology offerings.