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Brief
Captiv8

Captiv8

Captiv8 enables brands to execute data-driven influencer marketing campaigns at scale by combining AI-powered influencer discovery, comprehensive analytics, and end-to-end campaign management in a single platform.

captiv8.ioSan Francisco, California, United StatesFounded 2015Parent: Publicis Groupe

Last updated May 11, 2026 by the ATDb Editorial Team

Industry
Influencer Marketing Technology
Business Model
SaaS
Target Market
Enterprise and Mid-Market
Employee Count
51-200
Funding
$31M
Parent Company
Publicis Groupe
API Available
Yes
Market Position

Leading influencer marketing platform serving enterprise brands with AI-powered discovery and campaign management tools

Overview

Captiv8 is an influencer marketing platform founded in 2015 that connects brands with social media creators and provides end-to-end campaign management solutions. The platform leverages artificial intelligence and data analytics to help brands discover influencers, manage campaigns, measure performance, and demonstrate ROI across major social media platforms including Instagram, YouTube, TikTok, Facebook, and Twitter. Captiv8 serves as both a technology platform and managed service provider, offering self-service tools alongside white-glove campaign management. The company has positioned itself as a comprehensive solution in the influencer marketing technology space, competing with platforms like AspireIQ, CreatorIQ, and Traackr. Captiv8's platform includes features for influencer discovery using AI-powered search, audience analytics, campaign workflow management, content rights management, and performance measurement. The company has worked with major brands across various industries and has established itself as a significant player in the rapidly growing influencer marketing sector, which has become a critical component of digital advertising strategies for brands seeking authentic connections with consumers.

Products & Features

Influencer Discovery

AI-powered search engine to discover and vet influencers across social platforms with detailed audience demographics and authenticity metrics

Campaign Management

End-to-end workflow tools for managing influencer relationships, content approvals, contracts, and payments

Analytics & Reporting

Comprehensive performance measurement and ROI tracking with real-time dashboards and custom reporting

Content Library

Centralized repository for managing influencer-generated content with rights management capabilities

Audience Insights

Deep audience analytics including demographics, psychographics, and authenticity scoring to ensure brand alignment

Key Features
AI-powered influencer discoveryAudience authenticity verificationMulti-platform campaign managementReal-time performance analyticsContent rights managementFraud detection and brand safety toolsAutomated reporting and ROI measurementInfluencer relationship management (IRM)Payment processing and contract managementCompetitive benchmarking
Use Cases
Brand awareness campaigns with macro and micro-influencersProduct launches and new market entryUser-generated content creation at scaleSocial commerce and direct response campaignsLong-term brand ambassador programsMulti-platform influencer campaignsCompetitive intelligence and market researchContent licensing and repurposing
Customer Segments
Enterprise brands and Fortune 500 companiesConsumer packaged goods (CPG) companiesFashion and beauty brandsTechnology companiesAdvertising agenciesMedia and entertainment companiesRetail and e-commerce brands
Connections

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