Popular Pays
Acquired by LightricksPopular Pays enables brands to efficiently scale authentic content creation by connecting them with diverse creators while managing the entire workflow from discovery to licensing and payment in one platform.
Last updated Feb 8, 2026
- Industry
- Influencer Marketing & Creator Content Platforms
- Business Model
- Marketplace/SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 51-200
- Funding
- $6.7M
- Parent Company
- Lightricks
- API Available
- Limited
Market Position
Established player in the creator marketing and UGC content production space
Overview
Popular Pays is a creator marketing platform that connects brands with content creators to produce authentic user-generated content (UGC) and influencer marketing campaigns. Founded in 2015, the company provides an end-to-end solution for brands to discover creators, manage collaborations, license content, and handle payments through a streamlined workflow. The platform emphasizes scalable content production and has worked with major brands across various industries. Popular Pays operates in the influencer marketing and content creation segment of the AdTech ecosystem, serving as a marketplace and SaaS platform that facilitates brand-creator relationships. The company was acquired by Lightricks in 2022, expanding its capabilities within the broader creator economy ecosystem. Popular Pays differentiates itself by focusing on content quality, creator diversity, and providing brands with licensed content that can be used across multiple marketing channels beyond just social media posts.
Products & Features
Creator Marketplace
Platform for discovering and connecting with vetted content creators across various niches and demographics
Campaign Management
Tools for managing influencer and UGC campaigns from brief creation to content delivery
Content Licensing
System for securing usage rights and licensing creator content for various marketing channels
Payment Processing
Automated payment handling for creator compensation
Content Library
Centralized repository for storing and managing licensed creator content
Key Features
Vetted creator networkCampaign brief creation and distributionContent review and approval workflowsUsage rights managementPerformance analytics and reportingCreator relationship managementMulti-channel content licensingAutomated payment processing
Use Cases
User-generated content (UGC) campaignsInfluencer marketing campaignsSocial media content creationProduct photography and reviewsBrand awareness campaignsPaid social advertising contentE-commerce product contentMulti-channel marketing content production
Customer Segments
Consumer brandsE-commerce companiesRetail brandsBeauty and cosmetics brandsFood and beverage companiesFashion and apparel brandsMarketing agencies