Bazaarvoice

Market leader in enterprise UGC, ratings & reviews syndication with one of the largest retail network ecosystems globally

Bazaarvoice is a pioneering software-as-a-service company specializing in user-generated content (UGC) solutions for brands and retailers. Founded in 2005 and headquartered in Austin, Texas, the company enables businesses to collect, manage, display, and syndicate customer ratings, reviews, questions & answers, photos, and videos across their own digital properties and a vast retail network. Its platform serves as a critical bridge between consumer voices and purchase decisions, helping brands build trust and improve product discoverability at scale. The company operates one of the largest retail syndication networks in the world, connecting thousands of brands with hundreds of retail partners so that product reviews can appear across multiple e-commerce destinations simultaneously. Beyond reviews, Bazaarvoice has expanded into social commerce, influencer marketing, and visual UGC tools, allowing brands to repurpose authentic customer content across paid, owned, and earned media channels. Its analytics capabilities help brands derive actionable insights from consumer feedback to inform product development and marketing strategies. Bazaarvoice holds a dominant position in the enterprise ratings and reviews market, competing with players like PowerReviews, Yotpo, and Trustpilot. The company was taken private by Synacor and subsequently acquired by Synacor-backed Bazaarvoice, and later acquired by Marlin Equity Partners in 2018. It has grown through strategic acquisitions including Curalate (visual commerce) and Influenster (product discovery and sampling community), significantly broadening its UGC and influencer marketing capabilities.