Bazaarvoice

Market leader in ratings and reviews solutions with one of the largest UGC networks globally

Bazaarvoice is a leading provider of user-generated content (UGC) and ratings and reviews solutions that connects brands and retailers with consumers. Founded in 2005, the company operates a cloud-based SaaS platform that enables businesses to collect, display, and analyze customer reviews, ratings, questions and answers, and other forms of user-generated content across digital touchpoints. The platform serves as a network connecting thousands of brands and retailers, allowing UGC to be syndicated across the ecosystem to reach consumers wherever they shop. While positioned at the intersection of AdTech and MarTech, Bazaarvoice primarily operates in the customer experience and conversion optimization space rather than traditional advertising technology. The company's solutions help brands and retailers build trust, drive conversion, and gain consumer insights through authentic customer voices. Bazaarvoice serves major enterprise clients across retail, consumer goods, travel, and other industries, maintaining one of the largest UGC networks globally. The company went public in 2012, was taken private in 2014, and continues to operate as a private entity focused on expanding its product suite beyond reviews into areas like social commerce, sampling, and influencer marketing.