Trust, Reviews, and Algorithms: What Marketers Must Know in the Era of AI Search

AI is transforming how consumers discover and choose products. Bazaarvoice research shows that 79% of shoppers are expected to use AI-enhanced search this year, whether through chat interfaces or AI-generated summaries embedded in traditional search results. As discovery becomes faster and more conversational, shoppers are increasingly relying on AI to narrow options and guide decisions […]

Last updated Mar 9, 2026 by ATDb automated enrichment