Adobe Target
Adobe Target enables enterprises to deliver AI-driven, personalized digital experiences and run rigorous experimentation programs across all channels, leveraging deep integration with the Adobe Experience Cloud ecosystem.
Last updated Aug 10, 2026 by ATDb automated enrichment · Connections updated Aug 24, 2026
At a glance
- Employees
- 10001+
- Funding
- Public Company (Parent: Adobe Inc.)
- Revenue
- Part of Adobe Experience Cloud segment (Adobe Inc. total revenue ~$19B+ annually)
- Stock
- ADBE
About
Leader in enterprise personalization and A/B testing, consistently recognized in top analyst quadrants alongside Optimizely and Dynamic Yield
Adobe Target is Adobe Inc.'s enterprise-grade experimentation and personalization platform, originally launched in 2009 following Adobe's acquisition of Omniture. It empowers marketers, product teams, and digital experience professionals to run A/B tests, multivariate tests, and automated personalization campaigns across websites, mobile apps, single-page applications, and connected devices. Powered by Adobe Sensei, Adobe's AI and machine learning framework, Target enables automated traffic allocation, predictive audience segmentation, and real-time content decisioning at scale. As a core component of the Adobe Experience Cloud, Adobe Target integrates deeply with other Adobe solutions including Adobe Analytics, Adobe Audience Manager, Adobe Experience Platform, and Adobe Campaign. This tight ecosystem integration gives enterprise customers a unified view of customer data and enables sophisticated cross-channel personalization strategies. Target supports both client-side and server-side implementation, offering flexibility for complex technical architectures and headless deployments. Adobe Target holds a strong position in the enterprise personalization and experimentation market, consistently recognized as a leader in analyst reports alongside competitors such as Optimizely, VWO, and Dynamic Yield. Its primary customer base consists of large enterprises across retail, financial services, media, travel, and technology sectors that require robust, scalable, and compliant personalization capabilities. As part of Adobe Inc., a publicly traded company (NASDAQ: ADBE), Target benefits from significant R&D investment and a global sales and support infrastructure.
Business model
SaaS
Target market
Enterprise
What they offer
A/B Testing
Run controlled experiments to compare two or more variations of a page or experience to determine which performs best.
Multivariate Testing (MVT)
Test multiple elements on a page simultaneously to identify the best-performing combination of content variations.
Automated Personalization (AP)
Uses machine learning to automatically match the best content variation to each visitor based on their profile and behavior.
Experience Targeting (XT)
Deliver specific experiences or content to defined audiences based on rules set by marketers.
Recommendations
AI-powered product and content recommendation engine that automatically suggests relevant items to users based on behavior and preferences.
Auto-Allocate
Automatically directs more traffic to winning variations during a test to maximize conversions while the experiment is still running.
Auto-Target
Uses advanced machine learning to serve the most tailored experience to each visitor to maximize conversion.
On-Device Decisioning
Enables real-time personalization decisions to be executed locally on the client device with zero latency, without a network call.
Visual Experience Composer (VEC)
WYSIWYG editor that allows marketers to create and test personalized experiences without requiring developer assistance.
Adobe Sensei AI Integration
Leverages Adobe's AI/ML framework for predictive analytics, automated segmentation, and intelligent content delivery.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2009 · Founded