Adobe Commerce

Leading enterprise eCommerce platform within the Adobe Experience Cloud ecosystem, competing at the top tier of the market alongside Salesforce Commerce Cloud and Shopify Plus

Adobe Commerce is an enterprise ecommerce platform — built on the Magento technology Adobe acquired for $1.68 billion — that forms the fourth pillar of Adobe's cloud portfolio alongside the Experience, Advertising, and Analytics clouds.¹ A shared infrastructure connects Adobe Commerce to Adobe's other cloud products via APIs and a common backend, enabling the Magento pricing and inventory layer to feed directly into optimization, measurement, and ad targeting capabilities driven by ecommerce transaction data.¹ The suite includes tools for managing sales and advertising on Amazon and Google Shopping Channel, passing media buys through to those platforms rather than taking marginal fees itself.¹ On the analytics and attribution side, Adobe Commerce Analytics supports multiple attribution models — including first-touch, last-touch, linear, and time-decay — allowing marketers to compare channel contribution across the same conversion data.² Through Adobe Commerce Cloud, brands can deliver personalized experiences across all channels in real time, leveraging commerce data and AI to respond to customer needs.³ While lighter platforms may suit smaller businesses, Adobe Commerce Cloud is positioned as the preferred choice for enterprises and fast-scaling companies that require customizability, complex personalization, and digital transformation.³ Source 1: adexchanger.com — Adobe Launches Commerce Cloud That Connects Ecom Data ... Source 2: improvado.io — Adobe Commerce Analytics Guide 2026 | Implementation Source 3: rasdigital.uk — Adobe Commerce Partner