Adobe Experience Cloud

Market leader in enterprise digital experience platforms, consistently ranked #1 or #2 across analytics, DXP, marketing automation, and CDP categories by Gartner and Forrester

Adobe Experience Cloud is Adobe Inc.'s comprehensive portfolio of cloud-based solutions designed to help enterprises create, manage, measure, and optimize customer experiences across every channel and touchpoint. Launched in 2017 as a unified brand umbrella, it brings together Adobe's marketing, analytics, advertising, and commerce capabilities under a single integrated platform. Core pillars include Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Audience Manager, Adobe Experience Manager, Adobe Commerce (formerly Magento), Adobe Real-Time CDP, and Adobe Journey Optimizer, among others. In the AdTech and MarTech ecosystem, Adobe Experience Cloud occupies a dominant enterprise position, consistently ranked as a leader in Gartner Magic Quadrant reports across multiple categories including Digital Experience Platforms, Marketing Automation, and Analytics. Its deep integration across the Adobe Creative Cloud and Document Cloud ecosystems gives it a unique end-to-end advantage from content creation through activation and measurement. The platform serves thousands of the world's largest brands across retail, financial services, media, healthcare, and technology verticals. Adobe Experience Cloud competes directly with Salesforce Marketing Cloud, Oracle Marketing Cloud, SAP Customer Experience, and Google Marketing Platform, while also facing specialized competition from pure-play vendors in analytics, CDP, and personalization. Adobe's acquisition strategy—including Omniture (2009), Neolane (2013), Magento (2018), Marketo (2018), and Workfront (2021)—has been central to building out the suite. With Adobe's overall digital experience segment generating billions in annual recurring revenue, Experience Cloud is a cornerstone of Adobe's enterprise growth strategy.