Adobe Experience Cloud

Market leader in enterprise digital experience platforms, consistently ranked #1 or #2 across analytics, marketing automation, and DXP Gartner Magic Quadrants

Adobe Experience Cloud is Adobe's comprehensive portfolio of enterprise digital experience solutions, encompassing marketing automation, analytics, advertising, commerce, and customer data management. Launched as a unified brand in 2017 (evolving from Adobe Marketing Cloud), it integrates products like Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Real-Time CDP, Adobe Journey Optimizer, and Marketo Engage into a cohesive platform designed to help brands acquire, engage, and retain customers across every touchpoint. In the AdTech and MarTech ecosystem, Adobe Experience Cloud occupies a dominant position as one of the most comprehensive enterprise platforms available. Its acquisition of Omniture (2009), Marketo (2018), and Magento (2018) significantly expanded its analytics, B2B marketing automation, and commerce capabilities. The platform competes directly with Salesforce Marketing Cloud, Oracle Marketing Cloud, and SAP Customer Experience, and is consistently recognized as a leader in Gartner Magic Quadrant reports across multiple categories including Digital Experience Platforms, Marketing Automation, and Analytics. Adobe Experience Cloud serves thousands of enterprise customers globally, including major brands in retail, financial services, media, healthcare, and travel. Its deep integration with Adobe Creative Cloud and Adobe Document Cloud gives it a unique cross-functional advantage, enabling seamless workflows from content creation to delivery and measurement. The platform is underpinned by Adobe Sensei, the company's AI and machine learning framework, which powers intelligent features across personalization, predictive analytics, and automated campaign optimization.