Lithium enables advertising technology through marketing technology
Khoros (formerly Lithium) is positioned as a leader in the enterprise customer engagement and community management space, competing in the broader customer experience management market. The company serves Fortune 500 and Global 2000 companies, offering a comprehensive platform that unifies community, social media, and messaging capabilities. Following the merger with Spredfast, Khoros strengthened its position by combining best-in-class community technology with robust social media management capabilities.
B2B Enterprise SaaS View similar →
Lithium, now operating under the Khoros brand, is an enterprise-grade customer experience management and community platform provider that specializes in helping brands build, manage, and optimize digital customer engagement communities. The platform combines community software, social media management, and messaging capabilities to enable organizations to create meaningful connections with their customers across multiple digital touchpoints. Through its comprehensive suite of tools, the company empowers businesses to foster peer-to-peer support, gather customer insights, and deliver personalized experiences at scale. The platform serves as a centralized hub for customer engagement, enabling companies to reduce support costs through community-driven solutions while simultaneously increasing customer satisfaction and loyalty. Lithium's technology leverages advanced analytics, artificial intelligence, and machine learning to help brands understand customer sentiment, identify trending topics, and proactively address customer needs. The solution is particularly valuable for organizations seeking to transform their customer service operations from traditional call-center models to modern, digital-first engagement strategies that emphasize self-service and community collaboration. With a focus on enterprise clients across industries including technology, telecommunications, financial services, healthcare, and retail, Lithium has established itself as a leader in the customer community and social customer service space. The platform's ability to integrate community forums, social media channels, and messaging applications into a unified experience management system has made it a preferred choice for global brands looking to scale their customer engagement operations while maintaining high-quality interactions.
Basic information available
Market Position
Classified as B in SaaS space. This indicates emerging player status.
Last updated: 12/8/2025