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Facebook, Inc. was rebranded to Meta Platforms (Oct 2021)— see Meta Platforms for current status.— See the full lineage →
Facebook, Inc.

Facebook, Inc.

Social Media & Digital AdvertisingBig Techfacebook.com

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
2004
HQ
Menlo Park, California, United States
Connections
49

AI-drafted from public sources25 sources cited

At a glance

Employees
10001+
Funding
$2.3B
Revenue
$100B+
Stock
META
17integrations2acquisitions
E-commerce MarketingMarketing PlatformCustomer AcquisitionCustomer Engagement

About

Co-dominant force in global digital advertising alongside Google, commanding a duopoly over online ad spend with unmatched social audience scale

Facebook, Inc., now operating as Meta Platforms, was a technology company that changed the way people connect when it launched in 2004, building services designed to link people to one another and to the interests and experiences that matter to them. Its core business model centered on advertising, allowing its consumer-facing services to remain free to users while generating revenue through ads. Through this advertising-driven approach, Facebook, Inc. provided tools that helped businesses grow, create jobs, and strengthen the economy. Its portfolio of apps — including Messenger, Instagram, and WhatsApp — reached billions of users worldwide, and the company ultimately moved beyond its original platforms toward immersive experiences in mixed reality and innovation in artificial intelligence as part of the next evolution in social technology. Source 1: facebook.com — Company Info - Meta

Business model

Advertising Platform

Target market

Enterprise, SMB, Mid-Market

What they offer

  • Facebook Ads Manager

    Self-serve platform for creating, managing, and optimizing ad campaigns across Facebook and Instagram

  • Facebook Business Suite

    Unified dashboard for businesses to manage their presence and advertising across Facebook and Instagram

  • Audience Network

    Extended ad network allowing advertisers to reach Facebook-targeted audiences across third-party apps and websites

  • Facebook Pixel

    Website tracking tool enabling conversion measurement, retargeting, and audience building for advertisers

  • Instagram Ads

    Advertising placements across Instagram feed, Stories, Reels, and Explore, managed through Ads Manager

  • WhatsApp Business

    Business messaging platform enabling brands to communicate with customers at scale

  • Facebook Marketplace

    Commerce platform enabling peer-to-peer and business-to-consumer buying and selling

  • Oculus (Quest)

    Virtual reality hardware and platform, a key pillar of the metaverse strategy

Key features

First-party data targeting across billions of usersAuction-based ad buying with CPM and CPC modelsLookalike and custom audience targetingCross-platform campaign management (Facebook, Instagram, Messenger)Advanced conversion tracking via Facebook Pixel and Conversions APIDynamic ads for e-commerce retargetingBrand safety and content controlsDetailed analytics and campaign reporting

Use cases

Brand awareness campaigns at global scaleDirect response and performance advertisingE-commerce retargeting and dynamic product adsLocal business advertising and lead generationApp install and mobile user acquisition campaignsVideo and influencer-adjacent content promotionB2B audience targeting via interest and job-related signals

Customer segments

Small and medium-sized businessesEnterprise brand advertisersDirect-to-consumer e-commerce brandsMobile app developers and publishersMedia agencies and holding companiesPolitical and advocacy organizations

Tech & specs

Technology stack

React (open-sourced by Facebook)GraphQL (developed by Facebook)Hack programming languagePyTorch (AI/ML framework)Presto (distributed SQL query engine)Cassandra (originally developed at Facebook)HHVM (HipHop Virtual Machine)Open Compute Project infrastructure

Security & compliance

GDPRCCPAISO 27001SOC 2COPPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2004 · Founded
  2. 2021Became Meta Platforms
Connection details
See integrations with Facebook, Inc. (17) See acquisitions by Facebook, Inc. (2)

Explore further

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