Beth Horn

Beth Horn is a seasoned AdTech and digital advertising executive known for her expertise in advertising measurement, consumer insights, and research-driven marketing strategy. At Pinterest, she leads efforts to help brands and agencies understand the effectiveness of their advertising investments on the platform, translating data into actionable insights that drive advertiser confidence and spend. Her work sits at the intersection of measurement science and business development, making her a key figure in Pinterest's push to be taken seriously as a performance and brand advertising platform. Prior to Pinterest, Horn spent a significant tenure at Facebook (now Meta), where she held senior roles in market research and insights. Her time at Facebook gave her deep expertise in social media advertising measurement, audience research, and the methodologies used to demonstrate ROI for advertisers across the funnel. She has been instrumental in helping brands navigate the evolving landscape of digital attribution and cross-platform measurement. Horn is recognized in the industry for bridging the gap between complex data science and practical advertiser needs, making measurement accessible and compelling to brand marketers and agency partners. Her background spans both the supply and demand sides of the advertising ecosystem, giving her a nuanced perspective on how measurement frameworks can be built to serve diverse stakeholder needs.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026