Sprinklr

Leader in Unified Customer Experience Management (Unified-CXM) for global enterprises, publicly traded on NYSE

Sprinklr is a New York-based enterprise software company that pioneered the Unified Customer Experience Management (Unified-CXM) category. Founded in 2009 by Ragy Thomas, the platform enables large enterprises to manage customer-facing operations across more than 30 digital channels — including social media, messaging apps, email, chat, and review sites — from a single unified platform. Its core product suite spans social media management, marketing, advertising, customer service, and AI-powered insights, making it one of the most comprehensive CXM platforms available to global enterprises. In the AdTech and MarTech ecosystem, Sprinklr occupies a unique position by bridging social advertising management, organic content, and customer care within one platform. Its Sprinklr Marketing module supports paid social campaign management across platforms like Facebook, Instagram, LinkedIn, Twitter/X, TikTok, and YouTube, while its AI capabilities — branded as Sprinklr AI+ — provide predictive analytics, sentiment analysis, and automated workflows. The company went public on the NYSE in June 2021 under the ticker CXM and serves over 1,000 enterprise customers including Microsoft, Samsung, McDonald's, and P&G. Sprinklr competes in a crowded landscape against point solutions like Hootsuite, Sprout Social, and Salesforce Social Studio, as well as broader CRM and customer service platforms. Its competitive differentiation lies in its truly unified architecture — eliminating data silos across marketing, advertising, and service teams — combined with deep enterprise-grade security, compliance, and global scalability. The company has continued to invest heavily in AI and generative AI capabilities to automate content creation, customer interactions, and campaign optimization.