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Sprinklr

Sprinklr

Customer Experience Management (CXM)sprinklr.com

Sprinklr is an American software-as-a-service company specializing in customer experience management (CXM).

Last updated Oct 11, 2026 by the ATDb Editorial Team

History
Founded
2009
HQ
New York, New York, United States
Connections
86

AI-drafted from public sources19 sources cited

At a glance

Employees
1001-5000
Funding
$229M
Revenue
$600M-$700M
Stock
CXM
60integrations10competitors2corporate family1acquisitions
Influencer MarketingSocial Media ManagementMarketing PlatformCustomer Engagement

About

A leading enterprise Unified-CXM platform, publicly traded and recognized as a category leader by analysts including Forrester and Gartner

Sprinklr is an American software-as-a-service company specializing in customer experience management (CXM). On the marketing and advertising side, Sprinklr's end-to-end AI-powered suite supports campaign planning, content creation, publishing, collaboration, and analytics across more than 30 social channels, helping teams accelerate go-to-market execution and optimize performance at scale. Native AI capabilities enhance every stage of campaign management — from content generation and localization to intelligent bidding and performance analytics — while paid, organic, and earned data flow into a single analytics layer, giving marketers unified visibility to measure impact and optimize with greater speed and accuracy. Sprinklr was the first advertising partner of TikTok, later expanding that partnership to organic content. Source 1: wikipedia.org — Sprinklr Source 2: martechedge.com — Sprinklr Wins ADWEEK Social Media Award

Business model

SaaS

Target market

Enterprise

What they offer

  • Sprinklr Social

    Enterprise social media management platform for publishing, engagement, and community management across 30+ social channels.

  • Sprinklr Service

    AI-powered omnichannel customer service and contact center solution supporting digital, voice, and self-service channels.

  • Sprinklr Marketing

    Integrated content marketing and campaign management platform for planning, creating, and distributing brand content at scale.

  • Sprinklr Insights

    Consumer intelligence and market research platform that analyzes billions of data points to surface actionable brand and competitive insights.

  • Sprinklr AI+

    Generative AI capabilities embedded across the platform to automate workflows, generate content, and enhance customer interactions.

Key features

Unified platform across social, marketing, service, and insightsAI and machine learning-powered analytics and automationSupport for 30+ digital and social channelsGenerative AI content creation and response suggestionsEnterprise-grade governance, compliance, and approval workflowsReal-time consumer intelligence and sentiment analysisOmnichannel contact center capabilitiesAdvanced reporting and custom dashboards

Use cases

Enterprise social media management and publishingOmnichannel customer care and supportBrand monitoring and reputation managementCompetitive intelligence and market researchInfluencer marketing and community managementDigital advertising management and optimizationContent marketing planning and distributionCrisis management and communications

Customer segments

Fortune 500 enterprisesGlobal consumer brandsFinancial services firmsHealthcare organizationsGovernment and public sectorTechnology companiesRetail and e-commerce brandsMedia and entertainment companies

Tech & specs

Technology stack

Proprietary AI and machine learningNatural language processing (NLP)Cloud-native architectureRESTful APIsGenerative AI (Sprinklr AI+)Big data analyticsReal-time data processing

Security & compliance

SOC 2 Type IIGDPRCCPAISO 27001FedRAMP (in progress/authorized for select products)HIPAA

Deployment

Cloud

API

Yes

Corporate history
  1. 2009 · Founded
  2. 2019Absorbed Nanigans6 sources
Connection details
View Sprinklr’s full portfolio (2) See alternatives to Sprinklr See integrations with Sprinklr (60) See acquisitions by Sprinklr (1)

Explore further

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Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around Sprinklr