Sprinklr

Leader in Unified-CXM for large enterprises; one of the most comprehensive social and digital channel management platforms on the market

Sprinklr is a New York-based SaaS company that provides a Unified Customer Experience Management (Unified-CXM) platform designed for large enterprises. Founded in 2010 by Ragy Thomas, the platform enables brands to manage customer-facing interactions across more than 30 digital channels — including social media, messaging apps, email, chat, and review sites — from a single unified interface. Its core product suite spans social media management, digital advertising, marketing, research, and customer service, all powered by a proprietary AI layer called Sprinklr AI+. In the AdTech and MarTech ecosystem, Sprinklr occupies a distinctive position as a horizontal platform that bridges marketing, advertising, and customer care. Its advertising capabilities include paid social campaign management, cross-channel ad publishing, and performance analytics, making it relevant to media buyers and brand advertisers managing large-scale digital campaigns. The platform's AI-driven listening and analytics tools help enterprises monitor brand sentiment, competitive intelligence, and consumer trends at scale. Sprinklr went public on the New York Stock Exchange in June 2021 under the ticker CXM. The company serves many of the world's largest brands, including Microsoft, McDonald's, and Samsung, and competes with platforms like Salesforce Social Studio (now sunset), Hootsuite, Khoros, and Qualtrics. With a focus on enterprise clients and a comprehensive feature set, Sprinklr has positioned itself as a premium, all-in-one alternative to point solutions in the social and digital experience management space.