Allison Worldwide

One of the largest independent global PR and integrated communications agencies, competing with both holding company networks and independent firms

Allison Worldwide (formerly Allison+Partners) is one of the largest independent global public relations and integrated communications agencies, founded in 2001 by Scott Allison. The firm operates across North America, Europe, Asia-Pacific, and other international markets, offering services spanning media relations, brand communications, digital and social media strategy, crisis communications, and content marketing. The agency serves a diverse range of industries including technology, healthcare, consumer brands, financial services, and public affairs. The agency rebranded to Allison Worldwide in 2023 to reflect its expanded global footprint and broader integrated communications capabilities beyond traditional PR. It is known for its entrepreneurial culture and has grown significantly through organic expansion and strategic acquisitions, positioning itself as a formidable competitor to both large holding company agencies and other independent firms. Within the AdTech and MarTech ecosystem, Allison Worldwide occupies a space at the intersection of earned media and paid/owned media strategy, helping clients integrate communications across channels. While not a pure-play AdTech vendor, the agency leverages data analytics, influencer marketing platforms, and digital measurement tools to deliver measurable communications outcomes for enterprise and mid-market clients globally.