Cision

Market leader in earned media management and PR software

Cision is a comprehensive earned media and public relations software platform that helps communications professionals manage media relationships, distribute press releases, monitor media coverage, and measure PR campaign effectiveness. The company serves PR and communications teams across enterprises, agencies, and organizations worldwide with an integrated suite of tools including media databases, press release distribution, media monitoring, social listening, and analytics. Cision has grown through strategic acquisitions of major PR technology companies including PR Newswire, Gorkana, Help a Reporter Out (HARO), and Brandwatch. While primarily positioned in the PR and earned media technology space rather than traditional advertising technology, Cision intersects with the broader MarTech and AdTech ecosystem through its media intelligence, influencer identification, and brand monitoring capabilities. The company went public in 2017 and was later taken private in 2019 by Platinum Equity. In 2021, Cision merged with Brandwatch (a social listening platform) under a new parent company structure. The combined entity provides one of the most comprehensive earned media management platforms globally, serving over 75,000 customers across various industries.