Cision

Global market leader in PR software and earned media management, with one of the largest media databases and press release distribution networks in the world

Cision is a global leader in PR software and earned media management, providing an integrated suite of tools that enables communications, marketing, and PR professionals to identify key media contacts, distribute content, monitor coverage, and analyze the impact of their campaigns. The platform combines a vast media database of journalists and influencers with media monitoring, social listening, and analytics capabilities, making it a one-stop shop for earned media strategy. Cision serves tens of thousands of clients worldwide, ranging from Fortune 500 enterprises to mid-market brands and agencies. Cision has grown significantly through acquisitions, absorbing major players such as PR Newswire, Vocus, Gorkana, Bulletin Intelligence, TrendKite, and Brandwatch (later divested), consolidating its position as one of the most comprehensive PR and communications intelligence platforms in the market. Its PR Newswire wire service remains one of the most widely used press release distribution networks globally, giving Cision unmatched reach across newsrooms and digital outlets. In the AdTech and MarTech ecosystem, Cision sits at the intersection of earned media and paid/owned media measurement, helping brands understand the full communications funnel. The company was taken private by Platinum Equity in 2020 after previously being publicly traded on the NYSE, and continues to operate as a major force in the PR technology space with a global footprint spanning North America, Europe, and Asia-Pacific.