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Cision

Cision

PR & Earned Media Intelligencecision.com

Cision is a global technology company that helps marketing and communications teams understand and engage with the world by combining AI, data, and human expertise to generate insights and create measurable impact.

Last updated Oct 5, 2026 by the ATDb Editorial Team

History
Founded
1867
HQ
Chicago, Illinois, United States
Connections
40

AI-drafted from public sources12 sources cited

At a glance

Employees
5001-10000
Revenue
$400M–$600M
32integrations1competitors4corporate family1acquisitions
Influencer MarketingSocial Media ManagementMarketing Analytics

About

Global market leader in PR software and earned media monitoring, with one of the largest press release distribution networks via PR Newswire

Cision is a global technology company that helps marketing and communications teams understand and engage with the world by combining AI, data, and human expertise to generate insights and create measurable impact. Founded in 1876, the company evolved from wire services and media distribution into an AI-powered ecosystem spanning consumer and media intelligence, enabling brands to anticipate trends and make real-time decisions. Its product portfolio includes PR Newswire Amplify, which turns press releases into multi-channel campaigns across global audiences; CisionOne, which unifies journalist outreach, media monitoring, analytics, and insights for PR and communications teams; Brandwatch, which covers consumer intelligence, influencer marketing, and social media management; and Trajaan, which tracks search behavior across generative AI, social, shopping, and traditional search platforms to help brands identify emerging trends before they reach mainstream media. Source 1: cision.com — About

Business model

SaaS

Target market

Enterprise

What they offer

  • Cision Communications Cloud

    Integrated platform for media monitoring, analytics, influencer identification, and press release distribution

  • PR Newswire

    One of the world's largest press release and content distribution networks reaching thousands of newsrooms globally

  • Brandwatch

    Social listening and consumer intelligence platform for tracking brand mentions and audience insights across social media

  • Cision Media Monitoring

    Real-time monitoring of print, broadcast, online, and social media coverage across global markets

  • Cision Impact

    Analytics tool that measures the business impact of earned media and PR campaigns

  • HARO (Help a Reporter Out)

    Platform connecting journalists seeking expert sources with PR professionals and subject matter experts

  • Cision Influencer Database

    Database of journalists, bloggers, and media influencers to help PR teams identify and target the right contacts

Key features

Global media monitoring across print, broadcast, online, and social channelsPress release distribution via PR Newswire networkInfluencer and journalist database with targeting capabilitiesEarned media analytics and campaign measurementSocial listening and sentiment analysisAI-powered media intelligence and insightsReal-time alerts and coverage trackingCompetitive benchmarking and share-of-voice analysis

Use cases

Monitoring brand mentions and earned media coverageDistributing press releases to global newsroomsIdentifying and pitching relevant journalists and influencersMeasuring PR campaign ROI and business impactTracking competitor communications and share of voiceCrisis communications monitoring and managementSocial listening and audience sentiment analysisBuilding and managing media contact lists

Customer segments

Enterprise corporate communications teamsPR agenciesMarketing and brand teamsMid-market businessesGovernment and public sector organizationsNon-profit organizations

Tech & specs

Technology stack

Cloud infrastructure (AWS)AI and machine learning for media intelligenceNatural language processing (NLP)Big data analyticsREST APIsSocial media data integrations

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Explore further

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