Cision

Market leader in earned media software and PR technology with extensive global media database and distribution network

Cision is a comprehensive earned media and public relations software platform that serves communications professionals worldwide. The company provides an integrated suite of tools for media monitoring, press release distribution, media database access, influencer identification, and PR analytics. Cision's platform enables PR teams to discover relevant journalists and media outlets, distribute content, track media coverage across traditional and social channels, and measure the impact of their communications efforts. As a subsidiary of Cision Ltd. (which merged with PR Newswire in 2016 and later went private in 2019 through acquisition by Platinum Equity), Cision operates as one of the largest players in the earned media and PR technology space. The company serves over 75,000 customers globally, ranging from small businesses to Fortune 500 enterprises. While Cision is primarily positioned in the PR and communications technology sector rather than traditional advertising technology, it plays an important role in the broader marketing technology ecosystem by helping brands manage their earned media strategies alongside paid and owned media efforts. Cision continues to evolve its platform through acquisitions and product development, integrating capabilities like influencer marketing, social listening, and advanced analytics. The company maintains a strong market position through its extensive media database, global distribution network, and comprehensive monitoring capabilities that span print, online, broadcast, and social media channels.