Unmetric

Unmetric is positioned as a leading social media benchmarking and competitive intelligence platform within the broader martech and social media analytics market. As part of Cision, it serves enterprise clients and agencies requiring sophisticated competitive analysis capabilities. The platform differentiates itself through comprehensive cross-platform benchmarking and extensive brand database coverage.

Unmetric is a social media intelligence and competitive benchmarking platform that enables brands and agencies to analyze, compare, and optimize their social media performance. Founded in 2011, the company provides real-time analytics and insights across major social media platforms, allowing businesses to track competitor strategies, measure campaign effectiveness, and identify industry trends. The platform aggregates data from thousands of brands across various industries to provide comprehensive benchmarking capabilities. Unmetric's solution combines automated data collection with AI-powered analytics to deliver actionable insights for social media marketers, brand managers, and agencies. The platform tracks content performance, engagement metrics, posting strategies, and audience sentiment across multiple social networks. In 2018, Unmetric was acquired by Cision, a leading global provider of earned media software and services, and has since been integrated into Cision's broader communications and PR technology suite. The acquisition strengthened Cision's social media monitoring and analytics capabilities, positioning Unmetric's technology as a key component of enterprise-level social media intelligence solutions.