Unmetric

A leading social media benchmarking platform known for competitive intelligence and content performance analytics before its acquisition by Cision

Unmetric was a social media benchmarking and intelligence platform founded in 2011 and headquartered in New York, with significant operations in Chennai, India. The platform enabled brands and agencies to measure, benchmark, and analyze their social media performance against competitors and industry peers across major networks including Facebook, Twitter, Instagram, LinkedIn, and YouTube. Unmetric's core differentiation was its ability to provide normalized benchmarking data, allowing marketers to contextualize their own performance relative to industry standards rather than viewing metrics in isolation. The company served a broad range of enterprise clients and agencies, offering tools for content discovery, competitive analysis, campaign tracking, and influencer identification. Its 'Inspire' product became particularly notable for helping content teams discover high-performing social content ideas based on historical engagement data. Unmetric also offered an API that allowed enterprise clients and developers to integrate social benchmarking data into their own platforms and workflows. In 2019, Unmetric was acquired by Cision, a leading global provider of PR and earned media software. Following the acquisition, Unmetric's capabilities were integrated into Cision's broader media intelligence and communications cloud platform. The Unmetric brand was gradually absorbed into Cision's product ecosystem, and it no longer operates as a distinct standalone entity. The acquisition reflected the broader industry trend of consolidating social analytics capabilities within larger marketing and communications intelligence suites.