Talkwalker
Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts.
Last updated Oct 5, 2026 by the ATDb Editorial Team
AI-drafted from public sources17 sources cited
At a glance
- Employees
- 501-1000
- Funding
- $28M
- Revenue
- $50M-$100M
- Stock
- Not Publicly Traded
About
A top-tier enterprise social listening and consumer intelligence platform, now strengthened as part of Hootsuite's expanded analytics offering
Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts. Now operating under the name Lumen by Talkwalker following its integration with Hootsuite, it remains the same industry-leading social listening and consumer intelligence platform trusted by top brands. Recognized by Forrester as a leader in both consumer intelligence and social listening, the platform draws on multiple internal and external data sources powered by its proprietary Blue Silk™ AI technology to deliver broad consumer visibility. Its analytics platform monitors and analyzes online conversations in real time across social networks, news websites, blogs, and forums in 187 languages. Beyond text, the platform can identify brand mentions within videos and images even when no accompanying text is present, giving marketers a fuller picture of how consumers engage with their brands and products. Through its Talkwalker Activate professional services team, the company can augment, accelerate, or fully manage a brand's insights needs to increase return on investment from the platform. Source 1: adtech-tokyo.com — Talkwalker | ad:tech tokyo 2019 official website Source 2: talkwalker.com — Social Listening and Media Monitoring Tool | Lumen by ... Source 3: ad-tech.com — Talkwalker - ad:tech New Delhi Source 4: talkwalker.com — Why Talkwalker
Business model
SaaS
Target market
Enterprise
What they offer
Social Listening
Real-time monitoring of social media, news, blogs, and forums across 150M+ sources and 187 languages
Consumer Intelligence
AI-powered analysis of consumer behavior, trends, and sentiment to inform brand and marketing strategy
Blue Silk AI
Talkwalker's proprietary AI engine that enhances data interpretation, trend detection, and insight generation
Image & Video Recognition
Visual analytics that detect brand logos, scenes, and objects in images and video content across the web
Influencer Intelligence
Tools to identify, evaluate, and track influencers relevant to a brand's audience and campaigns
Crisis Detection & Alerts
Real-time alerting system that flags emerging brand crises or reputation risks before they escalate
Competitive Benchmarking
Comparative analytics to measure brand performance against competitors across social and digital channels
Campaign Analytics
End-to-end measurement of marketing campaign reach, engagement, sentiment, and impact
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2009 · Founded
- Still operating as part of Hootsuite