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Brief
Talkwalker was acquired by Hootsuite (Jan 2024)
Talkwalker

Talkwalker

Social Listening & Consumer Intelligencetalkwalker.com

Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2009
HQ
Luxembourg City, Luxembourg, Luxembourg
Parent
Connections
19

AI-drafted from public sources17 sources cited

At a glance

Employees
501-1000
Funding
$28M
Revenue
$50M-$100M
Stock
Not Publicly Traded
12integrations5competitors1corporate family1acquisitions

About

A top-tier enterprise social listening and consumer intelligence platform, now strengthened as part of Hootsuite's expanded analytics offering

Talkwalker is a social listening and analytics company that helps over 2,000 brands and agencies optimize the impact of their communication efforts. Now operating under the name Lumen by Talkwalker following its integration with Hootsuite, it remains the same industry-leading social listening and consumer intelligence platform trusted by top brands. Recognized by Forrester as a leader in both consumer intelligence and social listening, the platform draws on multiple internal and external data sources powered by its proprietary Blue Silk™ AI technology to deliver broad consumer visibility. Its analytics platform monitors and analyzes online conversations in real time across social networks, news websites, blogs, and forums in 187 languages. Beyond text, the platform can identify brand mentions within videos and images even when no accompanying text is present, giving marketers a fuller picture of how consumers engage with their brands and products. Through its Talkwalker Activate professional services team, the company can augment, accelerate, or fully manage a brand's insights needs to increase return on investment from the platform. Source 1: adtech-tokyo.com — Talkwalker | ad:tech tokyo 2019 official website Source 2: talkwalker.com — Social Listening and Media Monitoring Tool | Lumen by ... Source 3: ad-tech.com — Talkwalker - ad:tech New Delhi Source 4: talkwalker.com — Why Talkwalker

Business model

SaaS

Target market

Enterprise

What they offer

  • Social Listening

    Real-time monitoring of social media, news, blogs, and forums across 150M+ sources and 187 languages

  • Consumer Intelligence

    AI-powered analysis of consumer behavior, trends, and sentiment to inform brand and marketing strategy

  • Blue Silk AI

    Talkwalker's proprietary AI engine that enhances data interpretation, trend detection, and insight generation

  • Image & Video Recognition

    Visual analytics that detect brand logos, scenes, and objects in images and video content across the web

  • Influencer Intelligence

    Tools to identify, evaluate, and track influencers relevant to a brand's audience and campaigns

  • Crisis Detection & Alerts

    Real-time alerting system that flags emerging brand crises or reputation risks before they escalate

  • Competitive Benchmarking

    Comparative analytics to measure brand performance against competitors across social and digital channels

  • Campaign Analytics

    End-to-end measurement of marketing campaign reach, engagement, sentiment, and impact

Key features

Real-time social and digital monitoring across 150M+ sourcesAI-powered sentiment and trend analysisImage and video recognition technologyMultilingual coverage across 187 languagesInfluencer identification and trackingCrisis detection and real-time alertsCustomizable dashboards and reportingCompetitive benchmarking toolsBlue Silk AI for advanced data interpretationAPI access for data integration

Use cases

Brand health monitoring and reputation managementCampaign performance measurementCompetitive intelligence and benchmarkingCrisis detection and communications responseInfluencer identification and vettingConsumer trend research and audience insightsProduct launch monitoringPR and earned media measurement

Customer segments

Enterprise brands and Fortune 500 companiesMarketing and communications agenciesPR and corporate communications teamsConsumer insights and research teamsDigital marketing teamsFinancial services and investment firms

Tech & specs

Technology stack

AI and machine learning (Blue Silk AI)Natural language processing (NLP)Image and video recognition (computer vision)Big data processing and real-time analyticsCloud infrastructureRESTful API

Security & compliance

GDPRSOC 2CCPA

Deployment

Cloud

API

Yes

Corporate history
  1. 2009 · Founded
  2. 2024Acquired by Hootsuite3 sources
    Still operating as part of Hootsuite
Connection details
See alternatives to Talkwalker See integrations with Talkwalker (12)

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