Simply Measured

Leading social media analytics platform prior to acquisition by Sprout Social in 2017

Simply Measured was a Seattle-based social media analytics and reporting platform that emerged as a leader in helping brands measure and optimize their social media performance. The company provided comprehensive analytics across major social networks including Facebook, Twitter, Instagram, LinkedIn, and others, offering detailed reports on engagement, reach, audience demographics, and competitive benchmarking. Simply Measured distinguished itself through its focus on enterprise-grade analytics and white-label reporting capabilities that allowed agencies and brands to create professional, customizable reports for stakeholders. At its peak, Simply Measured served thousands of customers including major brands and agencies, positioning itself as a critical tool for social media marketers seeking data-driven insights. The platform was particularly valued for its ability to aggregate data across multiple social channels into unified dashboards and reports. In October 2017, Simply Measured was acquired by Sprout Social, a leading social media management platform, in a strategic move that combined Simply Measured's analytics capabilities with Sprout Social's broader social media management suite. Following the acquisition, Simply Measured's technology and team were integrated into Sprout Social's offerings, enhancing their analytics and reporting capabilities.