Emplifi

A leading unified CX platform for enterprise brands, competing in the social media management and customer engagement space with a broad suite built through organic development and acquisitions.

Emplifi (formerly Socialbakers) is a comprehensive customer experience (CX) platform that helps brands manage and optimize their social media marketing, social commerce, and customer service operations. The company rebranded from Socialbakers to Emplifi in 2021 following its merger with Astute, a customer engagement software provider, creating a more holistic CX suite. Emplifi serves thousands of enterprise brands and agencies globally, providing AI-powered insights, content publishing, influencer marketing, and social analytics tools. In the AdTech and MarTech ecosystem, Emplifi occupies a significant position as an end-to-end social media management and customer engagement platform. Its product suite spans social media publishing and analytics, influencer marketing, social commerce (including shoppable UGC and ratings/reviews via its acquisition of Pixlee TurnTo), and AI-driven customer care automation. The platform integrates data across the customer journey to help brands deliver consistent, personalized experiences at scale. Emplifi has grown through strategic acquisitions, including Pixlee TurnTo (UGC and influencer marketing) and Astute Solutions (customer care automation), positioning it as a competitor to platforms like Sprinklr, Hootsuite, and Salesforce Social Studio. The company is backed by significant private equity investment and serves major global brands across retail, automotive, financial services, and media verticals.