Emplifi

Leading unified CX platform combining social media marketing, commerce, and customer care for enterprise brands globally

Emplifi is a customer experience (CX) platform that emerged from the 2021 merger of Astute Solutions and Socialbakers, rebranded under the Emplifi name. The platform unifies social media marketing, social commerce, and customer service into a single integrated suite, enabling brands to manage the full customer journey from awareness through purchase and support. Emplifi serves thousands of enterprise brands globally, helping them deliver consistent, data-driven experiences across digital touchpoints. In the AdTech and MarTech ecosystem, Emplifi occupies a significant position as a social media intelligence and marketing platform. Its roots in Socialbakers — a leading social media analytics company — give it deep capabilities in AI-powered content performance analytics, influencer marketing, and paid social optimization. The platform provides brands with actionable insights on audience behavior, competitive benchmarking, and campaign performance across major social networks including Facebook, Instagram, TikTok, Twitter/X, and YouTube. Emplifi has grown through strategic acquisitions, including the purchase of Pixlee TurnTo (user-generated content and ratings/reviews) and Rally (social commerce), expanding its commerce capabilities. The company is backed by significant private equity investment and serves major global brands across retail, automotive, financial services, and consumer goods verticals. Its combination of social analytics heritage with CX and commerce tools positions it as a comprehensive platform for enterprise marketing and customer engagement teams.