Socialbakers Suite

Leading social media marketing platform acquired by Emplifi, now integrated into enterprise customer experience solutions

Socialbakers was a leading social media marketing platform founded in 2008 that provided AI-powered analytics, content management, and influencer marketing solutions for brands and agencies. The company built one of the most comprehensive social media management suites in the industry, offering unified analytics across major social platforms, content planning and publishing tools, audience insights, and competitive benchmarking capabilities. In October 2020, Socialbakers was acquired by Emplifi (formerly Astute Solutions) and was integrated into Emplifi's broader customer experience platform. The Socialbakers brand and technology now operate as part of Emplifi's Social Marketing Cloud, continuing to serve enterprise brands and agencies with social media management, analytics, and customer care solutions. The acquisition combined Socialbakers' social media expertise with Emplifi's customer care and commerce capabilities to create a unified platform for managing customer experiences across digital channels.