Socialbakers Suite
Acquired by Emplifi (formerly Astute)AI-powered social media marketing platform that unified analytics, publishing, and audience insights to help brands optimize their social media performance and ROI across multiple channels.
Last updated Feb 8, 2026
- Industry
- Social Media Marketing and Analytics
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $26.6M
- Revenue Range
- $20M-$50M
- Parent Company
- Emplifi (formerly Astute)
- API Available
- Yes
Market Position
Leading enterprise social media management platform prior to acquisition
Overview
Socialbakers was a leading AI-powered social media marketing platform founded in 2008 that provided comprehensive analytics, content management, and audience insights across major social media platforms. The company offered a unified suite of tools including social media analytics, content publishing, community management, influencer marketing, and competitive benchmarking to help brands optimize their social media strategies. In October 2020, Socialbakers was acquired by Astute (formerly Emplifi) and rebranded as Emplifi, marking a significant consolidation in the social media management platform market. As part of the broader MarTech and AdTech ecosystem, Socialbakers positioned itself as an enterprise-grade solution serving major global brands and agencies. The platform distinguished itself through its AI-powered insights, extensive social media data coverage across platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn, and its focus on data-driven decision making. The acquisition by Astute combined Socialbakers' analytics capabilities with customer experience management tools, creating a more comprehensive digital marketing platform.
Products & Features
Analytics
Comprehensive social media analytics and reporting across multiple platforms with AI-powered insights
Publishing
Content planning, scheduling, and publishing tools for managing social media posts across channels
Listening
Social media monitoring and sentiment analysis to track brand mentions and conversations
Influencer Marketing
Tools for discovering, managing, and measuring influencer marketing campaigns
Audience Insights
Deep demographic and behavioral analysis of social media audiences
Competitive Benchmarking
Compare social media performance against competitors and industry standards
Key Features
AI-powered content recommendationsCross-platform social media analyticsUnified social media inboxAutomated reporting and dashboardsInfluencer discovery and managementSentiment analysisContent performance predictionCompetitive intelligenceMulti-account managementCustom audience segmentation
Use Cases
Social media performance tracking and optimizationContent strategy development and planningCompetitive social media benchmarkingInfluencer marketing campaign managementSocial media customer service and community managementBrand health monitoring and sentiment analysisMulti-brand social media managementAgency client reporting and management
Customer Segments
Enterprise brandsDigital marketing agenciesMid-market companiesE-commerce businessesMedia and entertainment companiesConsumer goods brands