Tubular Labs

Leading third-party social video measurement and intelligence platform, widely used as an industry standard for cross-platform video analytics

Tubular Labs is a social video analytics and audience intelligence company that helps media companies, brands, and agencies understand video performance and audience behavior across the world's largest social video platforms, including YouTube, Facebook, Instagram, TikTok, and Twitter. Its platform aggregates and analyzes billions of data points to deliver actionable insights on content performance, audience demographics, competitive benchmarking, and emerging trends in the social video landscape. Tubular is widely recognized as one of the most comprehensive third-party measurement solutions for social video content. The company's flagship offerings include audience overlap analysis, creator and publisher rankings, campaign measurement tools, and cross-platform video analytics. These capabilities are used by major media companies, entertainment studios, sports organizations, and Fortune 500 brands to inform content strategy, identify partnership opportunities, and measure the ROI of social video investments. Tubular's data is frequently cited in industry reports and has become a standard reference point for social video measurement. Tubular Labs operates as part of Chartbeat, the real-time content analytics platform, which acquired the company to expand its analytics capabilities into the social video space. The combined entity strengthens Chartbeat's position as a comprehensive audience intelligence solution for publishers and media companies, bridging on-site content analytics with social video performance measurement. Tubular continues to operate as a distinct brand and product offering within the Chartbeat portfolio.