Tubular Labs

Leading cross-platform social video intelligence provider, widely used by major media companies and brands for audience measurement and competitive benchmarking

Tubular Labs is a leading social video analytics and intelligence company that tracks and analyzes video content performance across major platforms including YouTube, Facebook, Instagram, TikTok, and Twitter. Founded in 2012 and headquartered in San Mateo, California, the company aggregates data on billions of videos and hundreds of millions of creators to help brands, publishers, and agencies understand audience behavior, benchmark competitive performance, and identify content trends at scale. Tubular's platform processes an enormous volume of social video data, making it one of the most comprehensive sources of cross-platform video intelligence available to media professionals. The company's core product suite enables media companies and brands to measure content performance, track audience overlap across platforms, and conduct competitive benchmarking against industry peers. Tubular's proprietary audience data — including its 'Tubular Audience Ratings' — provides deduplicated cross-platform viewership metrics that have become an industry standard for measuring social video reach. This positions Tubular as a critical measurement layer in the social video ecosystem, used by major media companies, streaming services, and Fortune 500 brands to inform content strategy and advertising decisions. In 2021, Tubular Labs was acquired by social analytics firm Shareablee, and the combined entity continued operating under the Tubular Labs brand, strengthening its cross-platform audience measurement capabilities. The company competes with tools like Conviva, Comscore, and Sprout Social in the broader social analytics space, but differentiates itself through its deep focus on video content intelligence and its massive proprietary dataset spanning creator and brand video performance globally.