Twitch

Dominant live streaming platform and a key channel within Amazon's advertising ecosystem, offering unique access to Gen Z and millennial audiences at scale

Twitch is a live video streaming platform owned by Amazon that serves a highly engaged, hard-to-reach audience spending billions of minutes each month watching gaming, entertainment, sports, music, and creator-led content.^1,2 Its advertising business connects brands and advertisers with a hard-to-reach, adult Gen Z and millennial audience through high-impact video and display ads as well as streamer-driven activations.³ Ad products span video and display units placed across the Twitch homepage, discovery pages, and streamer channels, as well as Creator Activations that enable brands to align with premium live interactive content and engage the Twitch community directly through live streamer broadcasts.³ The Twitch Brand Partnership Studio, a full-service creative team, offers original branded content and interactive technology to drive viewer engagement and brand loyalty, from creator programs to custom commercials.³ Through Amazon's advertising platform, marketers can buy display ads and video inserts programmatically while integrating campaigns with other parts of Amazon's ecosystem, including its e-commerce site.⁴ Source 1: redtrack.io — Advertising on Twitch: What to Know About Twitch Marketing Source 2: amazon.jobs — Sr. GTM Lead, MeasurTwitch , Twitch Ads - Job ID: 10565850 Source 3: amazon.com — Twitch ads - Discover marketing solutions for brands Source 4: marketingdive.com — Amazon starts selling Twitch ad inventory programmatically