Discord Ads

Emerging community-native advertising platform with a dominant position in gaming and interest-based online communities

Discord Ads is the advertising arm of Discord, a communications platform built around voice, video, and text features that enable people to connect while playing games.¹ Its first campaign management platform, Ads Manager, covers forecasting, objective-based bidding, and performance reporting in a single place, operating on an auction-based system that allows advertisers of varying budget sizes to participate.^2,3 The platform's flagship ad product is Video Quests, a mobile-first rewarded video format in which players watch approximately 15 seconds of branded content to earn virtual rewards called Orbs, while a reservation-based tier called Video Quests Reserve ties delivery and rewards to full video completion for higher-impact brand moments.³ Discord reports a 97% median ad completion rate for Quests based on its own internal data.^2,3 The self-serve model is designed to extend access to smaller studios and marketers that previously required a direct sales relationship with Discord.^3,4 Reporting draws on first- and third-party data, allowing advertisers to shift budgets in real time while monitoring down-funnel metrics.^3,4 Source 1: discord.com — About Discord | Our Mission and Story Source 2: marketingdive.com — Discord steps up play for mobile advertisers with rewarded ... Source 3: martechedition.com — Discord Launches Ads Manager and Video Quests, Self-Serve ... Source 4: martechedition.com — Amazon, Meta, Discord and Google Hand More Ad Buying to ...