Spotify Technology

Global leader in audio streaming with the largest podcast and music advertising platform by reach

Spotify Technology is the world's largest audio streaming platform, founded in 2006 and headquartered in Stockholm, Sweden. With over 600 million monthly active users across more than 180 markets, Spotify offers an unparalleled catalog of music, podcasts, and audiobooks. The platform's sophisticated recommendation engine and deep listener data make it a uniquely powerful environment for advertisers seeking to connect with highly engaged audiences in intimate, screen-free moments. In the AdTech ecosystem, Spotify operates a robust advertising business through Spotify Advertising (formerly Spotify Ad Studio), offering brands access to audio ads, video ads, podcast sponsorships, and branded content experiences. The Spotify Audience Network extends ad reach across third-party podcast publishers, while the self-serve Ad Studio platform enables advertisers of all sizes to create and deploy campaigns. Spotify's first-party data — including listening habits, mood signals, playlist context, and demographic information — provides advertisers with highly precise targeting capabilities that are increasingly valuable in a cookieless advertising landscape. Spotify competes with Apple Music, Amazon Music, YouTube Music, and iHeartMedia in streaming, while its advertising business competes with major digital platforms including Google, Meta, and Amazon. The company is publicly traded on the New York Stock Exchange under the ticker SPOT and has made significant investments in podcast content and ad technology, including acquisitions of Anchor, Megaphone, and Chartable, positioning it as a dominant force in the rapidly growing podcast advertising market.