YouTube

World's largest video-sharing platform and a top-two digital advertising destination globally, second only to Google Search in video ad revenue

YouTube is a video platform whose ads appear both on its own website and app and across partner sites that form the Google Display Network.¹ Because YouTube sits within Google, its advertisers gain access to deep user data drawn from Google search histories and YouTube viewing behavior, enabling tightly focused campaign targeting.¹ Its ad product suite spans three main video formats — TrueView ads suited to awareness building, short non-skippable bumper ads of up to six seconds, and longer non-skippable pre-roll ads — giving advertisers and agencies a range of placement and length options.¹ YouTube Advertising also furnishes marketers with detailed analytics so they can monitor campaign performance and adjust accordingly.² Pricing models vary by format: skippable ads are charged on a cost-per-view basis when a viewer watches at least 30 seconds or clicks, while non-skippable and bumper ads are charged per thousand impressions, and TrueView discovery ads are charged per click-to-play.¹ Google has also used YouTube's TrueView pricing as leverage to steer advertisers toward its own demand-side buying platform, DoubleClick Bid Manager, illustrating the outsized role it plays as both a major supplier of ad inventory and a leading provider of media-buying technology.³ Source 1: mailchimp.com — YouTube Ads for Beginners Source 2: vendasta.com — What is YouTube Advertising? Definition & Benefits Source 3: digiday.com — Is Google using YouTube to tighten its grip on ad tech?