Alphabet Inc. provides core programmatic infrastructure for the digital advertising ecosystem
Market Leader
Digital Advertising Platform View similar →
Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.
Basic information available
Market Position
Classified as S in AdTech space. This indicates emerging player status.
Last updated: 10/5/2025