A
Alphabet Inc.
Mountain View, California, United States · Founded 2015
100000+ employees · GOOGL
Alphabet Inc. is the parent company of Google and several other businesses. Through Google, Alphabet dominates the digital advertising industry with the largest ad network, search advertising platform, and programmatic buying/selling platforms. Google's advertising products generate over $200 billion annually, making it one of the two dominant forces (with Meta) in digital advertising.
Where they sit
Stack tier: Core Platforms (S)
Demand Side Platform (DSP)Ad ServerProgrammatic Platform
Dominant global leader in digital advertising, controlling the largest search ad platform, ad exchange, and programmatic ecosystem worldwide
Ownership
Subsidiaries