Amazon Ads

Third-largest digital advertising platform globally, dominant in retail media and e-commerce advertising

Amazon Ads is the advertising division of Amazon.com, Inc., offering a comprehensive suite of advertising solutions that leverage Amazon's vast e-commerce ecosystem, streaming services, and consumer data. The platform enables brands, sellers, and advertisers to reach customers across Amazon's owned and operated properties (including Amazon.com, Prime Video, Twitch, IMDb, and Kindle), as well as through third-party sites and apps via the Amazon DSP (Demand-Side Platform). Amazon Ads has become one of the fastest-growing advertising businesses globally, positioning itself as the third-largest digital advertising platform after Google and Meta. The company provides a range of advertising products including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and streaming TV ads. Amazon Ads differentiates itself through its unique first-party shopping and streaming data, high purchase intent signals, and closed-loop attribution capabilities that allow advertisers to measure the direct impact of their campaigns on sales. The platform serves everyone from small businesses selling on Amazon to large enterprise brands seeking omnichannel advertising solutions, making it a critical player in the modern AdTech ecosystem with estimated annual advertising revenue exceeding $40 billion.