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Amazon Ads

Amazon Ads

Digital AdvertisingDivisionWalled gardenadvertising.amazon.com

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

HQ: Seattle, Washington, United StatesConnections: 278

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026

In the news

AI-drafted from public sources24 sources cited

At a glance

Employees
10001+
Revenue
$46B+ (2023 advertising services segment revenue)
Stock
AMZN
190integrations22competitors3corporate family1partners
Attribution & AnalyticsDemand Side Platform (DSP)Retail Media PlatformVideo Advertising PlatformE-commerce Marketing

About

Third-largest digital advertising platform globally by revenue, and the dominant retail media network, leveraging first-party purchase data across a massive owned-and-operated and third-party publisher ecosystem.

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands. Its AI-powered Ads Agent can automate media planning, create customized queries for Amazon's clean room, and build creative assets for advertising on the platform. In 2021, Amazon formally launched the Amazon Ad Partner Network to match advertisers with tech firms and agencies that manage ad spend on Amazon, though some of those tech firms and agencies have since observed signs that Amazon is shifting toward working directly with advertisers. Source 1: forrester.com — The Total Economic Impact™ Of Amazon Ads Adtech Solutions Source 2: adweek.com — Amazon Built a $60 Billion Ad Business Using Adtech ...

Business model

Advertising Platform (Self-Serve & Managed Service)

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Sponsored Products

    Cost-per-click ads that promote individual product listings in Amazon search results and product detail pages.

  • Sponsored Brands

    Headline search ads featuring a brand logo, custom headline, and multiple products, appearing in prominent placements across Amazon.

  • Sponsored Display

    Self-serve display ads that retarget shoppers on and off Amazon based on shopping signals and interests.

  • Amazon DSP

    Demand-side platform enabling programmatic buying of display, video, and audio inventory across Amazon-owned sites and third-party publishers at scale.

  • Streaming TV Ads

    Non-skippable video ads delivered across Prime Video, Freevee, Fire TV, and third-party streaming apps via the Amazon Publisher Services network.

  • Audio Ads

    Non-skippable audio spots served to free-tier Amazon Music listeners and on Alexa-enabled devices.

  • Amazon Marketing Cloud (AMC)

    Privacy-safe clean-room environment allowing advertisers to run custom analytics and audience queries across pseudonymized Amazon Ads signals and their own first-party data.

  • Amazon Attribution

    Measurement solution that tracks how non-Amazon marketing channels (search, social, display, video, email) influence shopping activity and sales on Amazon.

  • Amazon Publisher Services

    Supply-side and header-bidding solutions for publishers to monetize their inventory through Amazon demand.

  • Sponsored TV

    Self-serve streaming TV ad product allowing brands to run video campaigns across Amazon's streaming properties with no minimum spend requirement.

Key features

First-party purchase-intent and behavioral data from hundreds of millions of active customersClosed-loop attribution linking ad exposure directly to verified purchasesAmazon Marketing Cloud clean-room for advanced cross-channel analyticsProgrammatic reach via Amazon DSP across owned and third-party inventoryStreaming and audio ad inventory across Prime Video, Freevee, Twitch, and Amazon MusicSelf-serve campaign management console with AI-powered bidding and optimizationAmazon Attribution for measuring off-Amazon media impact on Amazon salesGlobal reach with localized ad products across 20+ countries

Use cases

Retail brands driving product discovery and sales on Amazon.comCPG advertisers reaching in-market shoppers with sponsored and display adsAgencies executing programmatic campaigns via Amazon DSP for brand and performance goalsStreaming advertisers reaching cord-cutters on Prime Video and Fire TVBrands measuring the halo effect of off-Amazon media on Amazon sales via Amazon AttributionAdvertisers building custom audiences and running cross-channel analytics in Amazon Marketing CloudThird-party marketplace sellers growing visibility through Sponsored Products campaignsEndemic and non-endemic advertisers leveraging Amazon's shopper data for audience targeting

Customer segments

Amazon marketplace sellers (1P vendors and 3P sellers)Fortune 500 and global brand advertisersPerformance and brand agenciesDirect-to-consumer brandsCPG and FMCG companiesEntertainment and streaming advertisersFinancial services and automotive advertisers (non-endemic)Small and medium-sized businesses

Tech & specs

Technology stack

Amazon Web Services (cloud infrastructure)Machine learning and AI for bid optimization and audience modelingClean-room technology (Amazon Marketing Cloud)Header bidding and supply-side technology (Amazon Publisher Services / Transparent Ad Marketplace)Streaming ad delivery infrastructure (Server-Side Ad Insertion)First-party identity graphReal-time bidding (RTB) infrastructure

Security & compliance

GDPRCCPASOC 2IAB TCF 2.0COPPA

Deployment

Cloud

API

Yes

Connection details
View Amazon Ads’s full portfolio (3) See alternatives to Amazon Ads See integrations with Amazon Ads (190) See people at Amazon Ads (3)

Explore further

3 views
On the AtlasDemand-Side PlatformsOn the Mapby country + regionOn the GraphNetwork around Amazon Ads