Amazon Ads

Third-largest digital advertising platform globally, dominant leader in retail media and commerce-driven advertising

Amazon Ads is the advertising division of Amazon, offering a comprehensive suite of solutions including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, streaming TV ads, and audio advertising. Built on top of Amazon's vast e-commerce ecosystem, the platform gives advertisers access to rich first-party purchase and browsing data from hundreds of millions of active customers worldwide, enabling highly targeted and measurable campaigns across the full marketing funnel. Amazon Ads has grown into the third-largest digital advertising business globally, trailing only Google and Meta. Its unique advantage lies in its ability to close the loop between ad exposure and actual purchase behavior, offering attribution and measurement capabilities that few competitors can match. The platform serves everyone from small independent sellers running Sponsored Products campaigns to Fortune 500 brands executing large-scale programmatic and video strategies via Amazon DSP and Prime Video Ads. In recent years, Amazon Ads has significantly expanded its off-Amazon reach through its DSP, partnerships with third-party publishers, and the growth of its streaming inventory via Prime Video, Freevee, and Twitch. The business generates tens of billions of dollars in annual revenue and is one of Amazon's fastest-growing and highest-margin segments, making it a central pillar of Amazon's overall financial performance and a major force reshaping the global AdTech landscape.