Category
Retail Media Platform
Retail Media Platforms represent a critical convergence of e-commerce, advertising technology, and first-party data utilization. This category encompasses solutions that enable retailers and brands to monetize their owned digital properties—websites, mobile apps, and marketplaces—through targeted advertising while simultaneously helping brands optimize their media spend across retail channels. These platforms solve fundamental problems for both sides of the equation: retailers seek to unlock new revenue streams from their captive audiences and proprietary customer data, while brands and agencies need sophisticated tools to reach consumers at high-intent moments during the shopping journey. The solutions range from demand-side platforms optimizing ad performance on specific marketplaces like Amazon and Walmart, to unified customer data platforms that enable personalized marketing across email, site, and paid channels, to competitive intelligence tools that inform pricing and promotional strategies on the digital shelf. The significance of Retail Media Platforms within the broader AdTech ecosystem cannot be overstated, particularly as third-party cookie deprecation accelerates the shift toward first-party data strategies. Retailers possess unparalleled customer purchase intent signals and behavioral data, making their advertising platforms increasingly attractive to brands seeking measurable ROI and direct consumer engagement. This category effectively bridges the gap between traditional digital advertising and commerce, enabling what many industry observers call "shoppable advertising"—where the ad experience and purchase experience converge. As major retailers including Walmart, Amazon, and eBay have launched or expanded proprietary advertising platforms, the category has become a multi-billion-dollar opportunity that directly competes with traditional digital advertising channels. Current dynamics within the Retail Media Platform space reveal several important trends. First, there is clear specialization emerging, with some platforms focusing on specific retail channels or verticals—such as Intentwise's concentration on Amazon, Walmart, and Instacart—while others like Bluecore and Dunnhumby emphasize cross-channel orchestration and customer intelligence. Second, AI and machine learning capabilities are becoming table stakes, with companies leveraging automation for bid management, audience segmentation, and personalization at scale. Third, the category is experiencing significant consolidation and expansion from major retailers themselves, who are building proprietary platforms rather than relying solely on third-party solutions. Finally, there is growing emphasis on measurement and attribution, as brands demand proof that retail media investments drive incremental sales rather than simply capturing existing demand.
Companies
130
Tier distribution
130 Retail Media Platform companies tracked by ATDb — 36 leaders, 53 recent deals.
Recent deals in Retail Media Platform
- Walmart acquires Vibe.coAcquisition~$1.4 billion (reported, WSJ; Walmart undisclosed)2026-06-23
- Fox Corporation to acquire Roku for $22 billionAcquisition$22 billion2026-06-15
- S4S Ventures invests in OlyzonInvestment$10M2026-05-28
- eBay to acquire DepopAcquisition~$1.2 billion2026-02-18
- Pinterest acquires tvScientificAcquisition2026-02-15
- Omnicom acquires Interpublic Group ($13.25B)Acquisition$13.25 billion2025-11-26
- Ibotta IPOIPO2024-04-18
- Walmart acquires Vizio for $2.3B to boost advertising businessAcquisition$2.3B2024-02-20
- Instacart acquires Eversight for enhanced retail media capabilitiesAcquisition2024-01-09
- Doordash acquires Bbot to expand restaurant advertising technologyAcquisition$150M2023-12
Most acquisitive in Retail Media Platform
Amazon
Retail Media, Programmatic Advertising, Ad Tech Platform
Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Amazon Ads
Digital Advertising / Retail Media
Amazon's advertising platform offering sponsored ads, display advertising, and video solutions across Amazon properties and third-party sites.
Amazon DSP
Programmatic Advertising / Demand-Side Platform
Amazon's demand-side platform enabling programmatic advertising across Amazon properties and third-party sites, leveraging Amazon's unique commerce and audience data.
Amazon Sponsored Products
Retail Media Advertising
Amazon's self-serve cost-per-click ad format that helps sellers and brands promote individual product listings directly within Amazon search results and product pages.
Criteo
Commerce Media / Programmatic Advertising / Retail Media
Criteo is a global technology company that specializes in e-commerce advertising and retargeting solutions, helping businesses of all sizes connect with their customers and drive online sales.
Criteo Commerce Max
Retail Media / Programmatic Advertising / Demand-Side Platform
Criteo's Commerce Max is an AI-powered advertising platform that helps retailers and brands drive sales across the open internet. It combines retargeting, customer acquisition, and retail media capabilities with advanced machine learning.
Instacart Ads
Retail Media / Shopper Marketing
Instacart Ads is the retail media advertising platform of Instacart, enabling CPG brands to reach shoppers through sponsored products, display ads, and shoppable campaigns across the grocery delivery marketplace.
PubMatic Convert
Commerce Media / Retail Media Networks
Self-serve commerce media platform unifying sponsored listings, CTV, video, and display for retailers and transaction-based businesses. Launched July 25 2023.
Walmart Connect
Retail Media / Digital Advertising
Walmart's retail media network offering advertisers access to 139M+ weekly shoppers through on-site, off-site, and in-store advertising solutions powered by first-party purchase data.
84.51°
Retail Media & Data Analytics
84.51° is a data analytics and marketing science company owned by Kroger that leverages retail data to provide customer insights and personalized marketing solutions.
Alibaba Marketing
B2B Commerce Advertising & Marketplace Marketing
Alibaba's integrated marketing and advertising platform serving businesses on its global B2B marketplace ecosystem.
Assembly
AcquiredCommerce Marketing / Retail Media
Assembly is the global media agency under Stagwell Inc., formed by merging Assembly + ForwardPMX into a single integrated media-buying and planning network. ~1,900 employees across 30+ offices in 20+ countries. Distinct from Assembly Industries (the Advent-backed e-commerce software platform that acquired Pacvue in 2021) despite the shared brand name.
Cardlytics
Purchase-Based Marketing / Data-Driven Advertising
Cardlytics is a financial technology company that provides targeted advertising and marketing solutions to financial institutions and brands. They leverage purchase data from bank and credit card transactions to deliver personalized offers and advertisements to consumers.
Catalina
Shopper Marketing & Retail Media
Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.
CitrusAd
Retail Media
CitrusAd is a retail media platform that enables retailers to monetize their digital properties through sponsored product ads, now operating as part of Publicis Groupe.
Coupang
Retail Media
South Korean e-commerce giant operating a leading online marketplace with integrated logistics and a growing retail media advertising platform.
Criteo Retail Media
Retail Media / Commerce Media
Criteo Retail Media is a commerce media platform that enables retailers to monetize their digital properties through onsite and offsite advertising solutions.
DoorDash Ads
Retail Media / Commerce Media Advertising
DoorDash's advertising platform enabling restaurants and CPG brands to reach consumers through sponsored listings and display ads on its food delivery marketplace.
Albertsons Media Collective
Retail Media
Albertsons Media Collective is the retail media network of Albertsons Companies, connecting brands with shoppers across digital and in-store channels through targeted advertising solutions.
Alibaba Group
AdTech / MarTech / E-commerce Technology
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...
Amazon Brand Innovation Lab
Creative Services / Retail Media / Digital Advertising
Amazon Ads' in-house creative agency, present in 17 countries globally; multi-Cannes-Lions winner. Distinct creative-services business unit within Amazon Ads.
Assembly Industries
RebrandedRetail Media & E-Commerce Software
Global e-commerce software platform backed by Advent International. Acquired Pacvue in October 2021 (nine-figure deal, days after Advent investment round boosted Assembly to $1B+ valuation). Portfolio includes Pacvue, Helium 10, and Refersion. Distinct from "Assembly" the Stagwell media agency despite shared brand name.
Best Buy Ads
Retail Media
Best Buy's retail media network offering advertising solutions to brands and agencies looking to reach consumers across Best Buy's digital and physical retail properties.
Cartology
Retail Media
Cartology is Australia's leading retail media network, connecting brands with shoppers across Woolworths Group's extensive retail ecosystem.
Chewy Ads
Retail Media / E-Commerce Advertising
Chewy's retail media network offering pet-focused advertising solutions to brands looking to reach highly engaged pet owners on the Chewy platform.
CommerceIQ
E-commerce Management & Retail Media Optimization
CommerceIQ is an AI-powered e-commerce management platform that helps brands grow their sales and profitability on Amazon and other online marketplaces.
Cooler Screens
Digital Out-of-Home (DOOH) / Retail Media
Cooler Screens transforms retail cooler doors into interactive digital media displays, creating an in-store advertising and retail media network.
Albertsons Companies, Inc.
Retail Media
Albertsons Companies is one of the largest U.S. food and drug retailers (Albertsons, Safeway, Vons, Jewel-Osco). Its retail media network, Albertsons Media Collective (2021), monetizes first-party shopper data across on-site, off-site, in-store, and Collective TV.
Best Buy Co., Inc.
Retail Media / Advertising
Best Buy is an American multinational consumer-electronics retailer (founded 1966). Its retail media network, Best Buy Ads (2022), reaches first-party electronics shoppers via on-site sponsored/display, the self-service My Ads platform, in-store, and off-site.
Bluecore
Retail Marketing Technology / Customer Data Platform
Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.
Brandcrush
Offline Retail Media (acquired)
Brandcrush was an Australian retail-media platform acquired by Criteo in March 2023. Specializes in offline + in-store retail media (signage, sampling, experiential). Folded into Criteo Retail Media Platform's offline retail-media offering.
Channel Bakers
Retail Media and E-Commerce Advertising
US e-commerce and retail-media agency. Acquired by Havas February 2025 (majority stake), integrated into Havas Market within Havas Media Network.
DataWeave
E-commerce Intelligence / Retail Analytics
DataWeave is a leading competitive intelligence platform that helps brands and retailers optimize their e-commerce strategies. It leverages AI and machine learning to collect, analyze, and provide actionable insights on pricing, product assortment, promotions, and content across the digital shelf, enabling businesses to make data-driven decisions.
Direct Offers
Search Advertising / Retail Media
AI Mode shopping ad format announced February 11, 2026. Tailored shopping-offer format for ready-to-buy users. 75M DAU on AI Mode at launch.
Kamino Retail
AcquiredRetail Media
Kamino Retail was a retail media technology platform that helped brands and retailers activate first-party data for targeted advertising across retail media networks.
Mabaya
Marketplace Retail Media (acquired)
Mabaya was an Israeli marketplace retail-media tech provider acquired by Criteo in May 2021. Specialized in sponsored-product placements on online marketplaces. Folded into Criteo Retail Media's marketplace solutions.
Amazon Marketplace
Retail Media & E-Commerce Marketplace
Amazon's e-commerce marketplace platform enabling third-party sellers to list and sell products directly to Amazon customers worldwide.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
Dunnhumby
Retail Media & Customer Data Analytics
Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.
eBay Advertising
Retail Media
eBay's retail media advertising platform enabling brands and sellers to reach high-intent shoppers across eBay's global marketplace through sponsored listings and display advertising.
Expedia
Travel Advertising & Media
Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.
Feedvisor
E-Commerce Advertising & Marketplace Optimization
Feedvisor is an AI-driven optimization and intelligence platform for large sellers and brands on Amazon and other marketplaces, offering algorithmic repricing, advertising optimization, and business intelligence.
Pattern
E-commerce / Retail Media
Pattern is a leading provider of enterprise-grade software solutions that help organizations streamline their operations and drive digital transformation. The company's innovative products and services empower businesses to automate workflows, enhance collaboration, and make data-driven decisions.
Perpetua
Ecommerce Advertising Technology / Retail Media Optimization
Perpetua is a leading digital marketing platform specializing in ecommerce advertising optimization and automation. The company provides sophisticated tools that enable brands, sellers, and agencies to maximize their advertising performance across major ecommerce platforms, particularly Amazon, Walmart, and Instacart, as well as other digital channels. Perpetua's platform leverages advanced algorithms, machine learning, and data analytics to help businesses optimize their advertising spend, i...
Sponsored Products by Walmart
Retail Media
Walmart's self-service advertising platform enabling suppliers and sellers to promote products directly on Walmart.com through sponsored search and display placements.
Alibaba Advertising
E-Commerce Advertising / Digital Advertising
Alibaba's advertising division powers performance and brand marketing across its vast e-commerce and digital ecosystem, including Taobao, Tmall, and the Alibaba Audience Network.
Alibaba Alimama
Digital Advertising / Marketing Technology
Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.
Alibaba Audience Platform
Audience Data & Targeting / Commerce Media
Alibaba's data-driven audience targeting and management platform, enabling advertisers to leverage Alibaba's vast first-party commerce and behavioral data for precision marketing across its ecosystem.
Amazon Publisher Cloud
Data Clean Rooms / Publisher Monetization
Amazon's clean room and data collaboration platform enabling publishers to activate Amazon's first-party signals for more effective programmatic advertising.
Brand New Galaxy
RebrandedConnected Commerce / Retail Media
Amsterdam connected-commerce agency. Stagwell's first acquisition of an existing affiliate (April 2022). Now Assembly Digital Commerce.
Cariad Commerce
Automotive Software / Commerce Media
Cariad Commerce is an emerging commerce media and retail advertising platform focused on enabling automotive and mobility sector advertisers to reach in-market car buyers through connected vehicle data and dealer network advertising. It leverages vehicle telemetry and dealer inventory signals to power targeted digital advertising for automotive brands. The platform sits at the intersection of automotive data and retail media.
Google Shopping
Retail Media / Comparison Shopping / Search Advertising
Google's product discovery and comparison shopping platform that connects retailers with high-intent shoppers through paid and free product listings across Google Search and other surfaces.
Hotels.com
Online Travel Agency (OTA) / Travel Commerce
Hotels.com is a leading online travel agency specializing in hotel bookings and accommodation reservations worldwide, operating as part of Expedia Group's portfolio of travel brands.
Instagram Shopping
Social Commerce / Performance Advertising
Instagram Shopping is Meta's native commerce feature that transforms Instagram into a shoppable platform, enabling brands and creators to sell products directly through posts, Stories, Reels, and a dedicated Shop tab.