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Retail Media Platforms represent a critical convergence of e-commerce, advertising technology, and first-party data utilization. This category encompasses solutions that enable retailers and brands to monetize their owned digital properties—websites, mobile apps, and marketplaces—through targeted advertising while simultaneously helping brands optimize their media spend across retail channels. These platforms solve fundamental problems for both sides of the equation: retailers seek to unlock new revenue streams from their captive audiences and proprietary customer data, while brands and agencies need sophisticated tools to reach consumers at high-intent moments during the shopping journey. The solutions range from demand-side platforms optimizing ad performance on specific marketplaces like Amazon and Walmart, to unified customer data platforms that enable personalized marketing across email, site, and paid channels, to competitive intelligence tools that inform pricing and promotional strategies on the digital shelf. The significance of Retail Media Platforms within the broader AdTech ecosystem cannot be overstated, particularly as third-party cookie deprecation accelerates the shift toward first-party data strategies. Retailers possess unparalleled customer purchase intent signals and behavioral data, making their advertising platforms increasingly attractive to brands seeking measurable ROI and direct consumer engagement. This category effectively bridges the gap between traditional digital advertising and commerce, enabling what many industry observers call "shoppable advertising"—where the ad experience and purchase experience converge. As major retailers including Walmart, Amazon, and eBay have launched or expanded proprietary advertising platforms, the category has become a multi-billion-dollar opportunity that directly competes with traditional digital advertising channels. Current dynamics within the Retail Media Platform space reveal several important trends. First, there is clear specialization emerging, with some platforms focusing on specific retail channels or verticals—such as Intentwise's concentration on Amazon, Walmart, and Instacart—while others like Bluecore and Dunnhumby emphasize cross-channel orchestration and customer intelligence. Second, AI and machine learning capabilities are becoming table stakes, with companies leveraging automation for bid management, audience segmentation, and personalization at scale. Third, the category is experiencing significant consolidation and expansion from major retailers themselves, who are building proprietary platforms rather than relying solely on third-party solutions. Finally, there is growing emphasis on measurement and attribution, as brands demand proof that retail media investments drive incremental sales rather than simply capturing existing demand.
Retail Media, Digital Advertising Platform, DSP
Amazon.com, Inc. is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Demand-Side Platform (DSP)
Amazon Demand-Side Platform (DSP) is a self-service advertising platform that enables advertisers to programmatically buy display, video, and audio ads across the Amazon ad network and web.
Retail Media
Instacart is an on-demand grocery delivery and pick-up service that connects customers with personal shoppers to deliver groceries and other household items from local stores.
Ecommerce Advertising and Retail Media
Pacvue is a leading ecommerce advertising and analytics platform that helps brands and agencies scale their digital sales across major marketplaces like Amazon, Walmart, and more.
Retail Media
Walmart Connect is Walmart's digital advertising business, offering a range of advertising solutions to brands and agencies to reach Walmart shoppers across Walmart's digital properties, including walmart.com, Walmart app, and Walmart's in-store digital assets.
Marketplace/Retail Media Advertising
Airbnb is an online marketplace for short-term vacation rentals, homestays, and experiences. It connects people who want to rent out their homes or spare rooms with people who are looking for accommodations.
E-commerce Advertising & Retail Media
Alibaba is a Chinese multinational technology company that specializes in e-commerce, retail, internet, and technology. It operates a variety of businesses, including Taobao, Tmall, and Alipay, and is one of the largest e-commerce platforms in the world.
Retail Media/E-commerce Advertising
Amazon Advertising is an AdTech Platform that provides advertising solutions for brands and sellers on the Amazon marketplace.
Purchase Intelligence & Native Banking Advertising
Cardlytics is a financial technology company that provides targeted advertising and marketing solutions to financial institutions and brands. They leverage purchase data from bank and credit card transactions to deliver personalized offers and advertisements to consumers.
Retail Media
CitrusAd is a leading advertising technology platform that provides retailers and brands with a self-service, on-site advertising solution to increase customer engagement and sales. [A Publicis Company]
Retail Media
Criteo Retail Media is a leading retail media platform that helps retailers leverage their first-party data to generate incremental revenue and sales for brands through targeted advertising solutions.
Retail Media Networks
Epsilon Retail Media is a leading provider of retail media solutions, enabling brands to reach and engage consumers through targeted advertising campaigns across retail platforms.
Retail Media / E-commerce Advertising
JD.com is a leading e-commerce platform in China, offering a wide range of products and services to consumers and businesses. It operates as an online marketplace, providing a platform for third-party sellers to reach customers across the country.
Retail Media
Kroger Precision Marketing is a data-driven marketing solution that leverages Kroger's extensive customer data to help brands and retailers reach and engage their target audiences with personalized, measurable advertising campaigns.
Retail Media and App-Based Advertising
Uber Ads is the advertising platform offered by Uber, the popular ride-sharing and delivery company. It allows businesses to reach Uber's large user base with targeted ads displayed within the Uber app and on Uber's website.
AdTech / MarTech / E-commerce Technology
Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...
Retail Media Networks / Digital Advertising / E-commerce Advertising
Best Buy Ads is the retail media advertising division of Best Buy Co., Inc., one of North America's largest consumer electronics retailers with over 1,000 stores and a dominant e-commerce presence. The platform leverages Best Buy's extensive first-party customer data, loyalty program insights, and massive digital footprint to enable consumer electronics brands, technology manufacturers, and related advertisers to reach highly qualified shoppers with demonstrated purchase intent. With millions...
E-commerce Management & Retail Media Optimization
CommerceIQ is an AI-powered e-commerce management platform that helps brands grow their sales and profitability on Amazon and other online marketplaces.
Retail Media
CVS Media Exchange is a digital advertising platform that connects advertisers with publishers, enabling them to buy and sell ad inventory programmatically.
Retail Media
Home Depot Orange Apron Media is The Home Depot's proprietary retail media network and advertising platform, representing the company's strategic entry into the rapidly growing retail media sector. As the media division of the world's largest home improvement retailer, Orange Apron Media leverages The Home Depot's extensive first-party customer data, massive foot traffic across 2,300+ stores, and digital ecosystem to offer brands and suppliers sophisticated advertising and content marketing s...
Inmar Intelligence is a leading data-driven technology company that operates intelligent commerce networks. They provide solutions for retailers, manufacturers, and healthcare companies across areas like promotions, supply chain, media, and healthcare, leveraging data and analytics to drive growth and efficiency and optimize critical commerce operations.
Retail Media
Roundel (Target) is a leading player in the retail media sector of the advertising technology ecosystem.
Retail Media Networks / Healthcare Advertising / Digital Marketing
Walgreens Advertising Group serves as the specialized in-house advertising and marketing division of Walgreens Boots Alliance, one of the world's largest pharmacy-led health and wellbeing enterprises. Operating at the strategic intersection of healthcare, retail, and digital advertising, the group leverages Walgreens' extensive retail network of approximately 9,000 stores, trusted healthcare brand reputation, and rich first-party data from millions of loyalty program members and prescription ...
Retail Marketing Technology / Customer Data Platform
Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.
Commerce Media and Performance Marketing
Criteo is a global technology company that specializes in e-commerce advertising and retargeting solutions, helping businesses of all sizes connect with their customers and drive online sales.
Retail Media Networks
PromoteIQ is an enterprise-scale B2B marketing technology platform that specializes in vendor marketing and sponsored product advertising solutions for retailers and brands. The company provides a comprehensive suite of tools that enable retailers to monetize their digital properties through vendor-funded advertising programs, while simultaneously helping brands optimize their product visibility and sales performance across retail e-commerce platforms. PromoteIQ's platform facilitates the man...
Retail Media
Roundel is a full-service marketing agency that specializes in digital marketing solutions, including web design, search engine optimization, and social media management.
E-commerce Marketing Technology / Audience Targeting Solutions
Shopify Audiences is a sophisticated marketing solution integrated directly into the Shopify e-commerce platform, designed to empower merchants with advanced audience targeting capabilities for their advertising campaigns. As a feature of Shopify's broader ecosystem, it leverages first-party customer data from Shopify stores to help merchants create highly targeted custom audiences that can be deployed across major advertising platforms. This tool addresses a critical need for e-commerce busi...
E-commerce Marketplace Advertising & Optimization
Teikametrics is an AdTech Platform that helps brands and sellers optimize their advertising campaigns on marketplaces like Amazon, Walmart, and eBay.
Retail Media / E-commerce Advertising
Topsort is a technology company that specializes in providing AI-powered auction-based infrastructure for e-commerce and marketplace platforms. The company offers a comprehensive suite of tools that enable online retailers and marketplaces to monetize their traffic through sponsored product listings, search advertising, and personalized product recommendations. Their platform combines machine learning algorithms with real-time bidding technology to optimize product discovery while maximizing ...
Unbxd is an AI-powered product discovery platform designed for e-commerce businesses. It helps online retailers enhance the shopping experience by optimizing site search, product recommendations, and merchandising strategies, ultimately driving higher conversions and revenue.
Retail Media
Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...
E-commerce Marketplace / Retail Media
Amazon Marketplace is an online platform that allows third-party sellers to list and sell their products alongside Amazon's own retail offerings. It provides a comprehensive e-commerce solution for businesses of all sizes.
Travel Advertising / Performance Marketing
Booking.com is a leading online travel booking platform that provides a wide range of accommodation options, including hotels, vacation rentals, and more. The company's AdTech solutions help advertisers and travel providers reach and engage with their target audiences.
Retail Media & Shopper Marketing
Catalina is an AdTech platform that provides personalized digital and in-store marketing solutions to brands and retailers.
Retail Media Network / Commerce Advertising
DoorDash is a leading on-demand food delivery platform that connects customers with local and national restaurants. The company's platform allows users to order food for delivery or pickup from a wide selection of restaurants in their local area.
Retail Media & Customer Data Science
Dunnhumby is a leading AdTech Platform that helps brands and retailers better understand and engage with their customers through data-driven insights and personalized marketing solutions.
Retail Media Network
eBay is an e-commerce platform that provides an AdTech Platform for advertisers and publishers to buy and sell digital advertising inventory.
Retail Media / Commerce Advertising
eBay Advertising is an AdTech Platform that provides advertising solutions for brands and agencies to reach consumers on eBay's marketplace.
Travel Advertising & Marketing Technology
Expedia is a leading online travel booking platform that provides a range of advertising and marketing solutions for travel-related businesses.
E-commerce Optimization and Retail Media
Feedvisor is an AI-powered AdTech platform that helps brands and sellers optimize their advertising and pricing strategies on marketplaces like Amazon, Walmart, and eBay.
E-commerce / Retail Media
Pattern is a leading provider of enterprise-grade software solutions that help organizations streamline their operations and drive digital transformation. The company's innovative products and services empower businesses to automate workflows, enhance collaboration, and make data-driven decisions.
Ecommerce Advertising Technology / Retail Media Optimization
Perpetua is a leading digital marketing platform specializing in ecommerce advertising optimization and automation. The company provides sophisticated tools that enable brands, sellers, and agencies to maximize their advertising performance across major ecommerce platforms, particularly Amazon, Walmart, and Instacart, as well as other digital channels. Perpetua's platform leverages advanced algorithms, machine learning, and data analytics to help businesses optimize their advertising spend, i...
Retail Media
Sponsored Products by Walmart is an AdTech Platform that helps brands and sellers advertise their products on Walmart's e-commerce platform and drive sales.
Retail Loyalty & Retail Media
Target Circle is an AdTech Platform that provides targeted advertising solutions to brands and retailers.
Retail Media / Marketplace Advertising
Uber Eats is a food delivery service that allows customers to order meals from local restaurants and have them delivered to their doorstep. The platform connects customers with a wide range of dining options and provides a convenient way to enjoy restaurant-quality food at home.
Retail Media/E-commerce
Walmart Grocery is the online grocery delivery and pickup service offered by the retail giant Walmart. It allows customers to order groceries and other household items online and have them delivered to their doorstep or available for pickup at their local Walmart store.
Retail Media Networks
84.51° is a retail data science, insights and media company owned by Kroger, leveraging first-party customer data to deliver personalized marketing and advertising solutions.
Ad Server Infrastructure / API Platform
Adzerk (now Kevel) is an API infrastructure platform that enables companies to build their own custom ad servers and promotional platforms. The company provides APIs and developer tools that allow businesses to create and monetize their own advertising and promotional experiences.
Retail Media
Albertsons Media Collective is the retail media network of Albertsons Companies, enabling brands to reach shoppers across digital and in-store channels within one of America's largest grocery retailers.
E-commerce Advertising & Retail Media
Retail Media
Best Buy's retail media network offering advertising solutions to brands and agencies across Best Buy's digital and physical retail properties.
Retail Media
Cartology is Woolworths Group's retail media business, connecting brands with shoppers across Australia's largest supermarket network through digital advertising solutions.
Retail Media & Shopper Marketing
A leading shopper intelligence and personalized digital media company that delivers targeted promotions and advertising at the point of purchase through retail partnerships.
Retail Media
Citrus Ad provides retail media technology that enables retailers to monetize their digital properties through onsite advertising and sponsored product placements.
Digital Out-of-Home (DOOH) / Retail Media
Cooler Screens transforms retail cooler doors into interactive digital media displays, creating an in-store advertising and retail media network.
Retail Media
Costco's retail media advertising platform enabling brands to reach Costco members through digital advertising across Costco.com and related properties.
Retail Media
South Korean e-commerce giant operating a leading online marketplace with integrated logistics and a growing retail media advertising platform.
Retail Media/Shopper Marketing
Digital coupon and promotional marketing platform connecting brands with consumers through digital offers and cashback rewards.
Commerce Media / Performance Advertising
Criteo's Commerce Max is an AI-powered advertising platform that helps retailers and brands drive sales across the open internet. It combines retargeting, customer acquisition, and retail media capabilities with advanced machine learning.
E-commerce Intelligence / Retail Analytics
DataWeave is a leading competitive intelligence platform that helps brands and retailers optimize their e-commerce strategies. It leverages AI and machine learning to collect, analyze, and provide actionable insights on pricing, product assortment, promotions, and content across the digital shelf, enabling businesses to make data-driven decisions.
Retail Media Networks
DoorDash's advertising platform enabling restaurants and consumer brands to reach customers through sponsored listings and display ads on the DoorDash marketplace.
Retail Media Network
DoorDash's advertising platform enabling restaurants and CPG brands to reach consumers through sponsored listings and display ads across its food delivery marketplace.
Retail Media / Shopper Marketing
A mobile rewards app that allows consumers to earn points by scanning grocery receipts and purchasing partner brands, connecting CPG brands with shoppers through purchase-based incentives.
Retail Media / Commerce Media
Flywheel Digital is a commerce media platform specializing in retail media and e-commerce advertising, particularly focused on Amazon and other major retail channels.
Retail Media / Commerce Media
Grubhub Ads is the advertising platform of Grubhub, enabling restaurants and CPG brands to promote their offerings through sponsored placements on the food delivery marketplace.
Retail Media
Home Depot's retail media network enabling brands to advertise across Home Depot's digital properties and in-store channels to reach home improvement shoppers.
Travel/OTA Advertising & Marketplace Media
Hotels.com is a leading online travel agency specializing in hotel bookings and accommodation reservations worldwide, operating as part of the Expedia Group.
Performance Marketing / Retail Media
Ibotta is a performance-based marketing platform that connects brands with consumers through cash-back rewards and digital offers on everyday purchases.
Performance Marketing / Retail Media
Ibotta Performance Network is a performance-based advertising platform that connects brands with consumers through cashback rewards and digital offers across retail and CPG verticals.
Retail Media Optimization
Intentwise is an AI-powered retail media platform that helps brands and agencies optimize their advertising performance across e-commerce channels like Amazon, Walmart, and Instacart. It provides advanced analytics, automation, and bid management tools to maximize ROI and drive sales.
Ad Server Infrastructure / API-based Ad Technology
Metasearch & Retail Media
Koddi is an advertising technology company specializing in metasearch and sponsored listing solutions for travel, retail, and e-commerce brands.
Retail Media
Lowe's One Roof Media is the retail media network of Lowe's, enabling brands to advertise to home improvement shoppers across Lowe's digital and physical properties.
Retail Media
Permodo is a retail media platform that helps brands and retailers launch and scale their own retail media networks. The platform provides white-label technology for sponsored product ads, display advertising, and measurement solutions tailored for e-commerce environments.
E-commerce Advertising / Retail Media
Quartile is an e-commerce advertising platform that uses machine learning to automate and optimize advertising campaigns across major retail marketplaces like Amazon, Walmart, and Instacart.
Retail Media & Digital Promotions
Quotient Technology is a digital promotions and media platform connecting brands, retailers, and consumers through personalized offers and advertising solutions.
Retail Media & E-commerce Advertising
Sidecar is a retail media and e-commerce advertising platform that provides AI-powered campaign management and optimization solutions for online retailers and brands.
Stackline is a retail intelligence and e-commerce platform that provides brands and retailers with data, analytics, and automation tools. It helps companies optimize their online sales performance by managing product listings, advertising, pricing, and inventory across various e-commerce channels, aiming to drive growth and profitability.
Retail Media
Suning's retail media advertising platform leveraging one of China's largest omnichannel retail ecosystems for brand advertising and performance marketing.
Retail Media
Swiftly provides retail media and digital marketing solutions that help brick-and-mortar retailers monetize their digital properties and connect CPG brands with shoppers.
Retail Media / On-Demand Platform Advertising
Uber's advertising division offering brands the ability to reach consumers through ads on the Uber and Uber Eats apps and delivery packaging.
Retail Media / E-commerce Advertising
Vipshop Ads is the advertising platform of Vipshop Holdings, China's leading online discount retailer for brands, enabling merchants and brands to promote products through its e-commerce ecosystem.
Retail Media
Wayfair's retail media network enabling brands to advertise across Wayfair's e-commerce platform and reach home goods shoppers with sponsored product ads and display advertising.