Retail Media Platform

Amazon Ads serves both endemic and nonendemic brands, with particular opportunity in streaming TV and premium third-party supply, where unique performance insights help advertisers discover new audiences, personalize creative, and build their brands.

Amazon DSP (Demand-Side Platform) is a programmatic advertising solution, introduced in 2012, that enables advertisers to reach targeted audiences both on Amazon and across third-party sites.

Amazon Sponsored Products is a paid advertising product that places ads alongside organic search results for related products across Amazon's platform.

Criteo is a digital advertising company that enables businesses to target and retarget potential customers through personalized display advertisements.

Criteo Commerce Max is a retail media solution that gives advertisers a single destination for planning, purchasing, and measuring campaigns across a wide network of retailers and premium publishers, bringing together both onsite and offsite inventory so that brands can reach tailored retailer audiences across the open internet.

Instacart Ads is a retail media network (RMN) that enables brands to reach consumers at the point of purchase through a performance-based, pay-per-click advertising model, promoting sponsored product ads directly within the Instacart grocery platform.

Walmart Connect is Walmart's retail media network that enables marketplace sellers and brands to promote products across Walmart.com, the Walmart app, physical store locations, and partner websites.

Walmart Inc. is a major player in the AdTech ecosystem, leveraging its position as the world's largest retailer to build a robust digital advertising platform, Walmart Connect. As a parent company, Walmart offers a diverse range of key products and services catered towards advertisers, including on-site advertising, audience targeting, and measurement solutions. Walmart Connect provides brands with access to Walmart's vast customer base, enabling them to reach and engage shoppers across Walma...

84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.

Alibaba Marketing is a China-based e-commerce conglomerate, founded in 1999, that provides B2B, B2C, and C2C services via web portals.

Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.

CitrusAd is a white-label, self-serve ecommerce ad-serving platform that enables retailers to monetize their digital shelf space while helping brands increase sales through targeted, cost-effective digital campaigns on retailer websites.

Coupang is one of the largest online marketplaces in South Korea, founded in 2010 with a market capitalization exceeding $35 billion.

Criteo Retail Media is a retail media company that connects brands with consumers through targeted digital advertising on retailer websites and apps.

DoorDash Ads is the in-app advertising platform built on top of DoorDash's marketplace, spanning restaurant, CPG, and grocery storefronts, and has evolved from a restaurant-centric ads tool into a full commerce media platform.

DoorDash Advertising is a commerce media platform that helps brands engage customers, optimize campaigns, and drive sales, offering a unified suite that combines advertising, retailer intelligence, shopper behavior analytics, reporting, and catalog management tools under a single interface called Brand Center.

Albertsons Media Collective is the retail media network of Albertsons Companies, connecting brands with shoppers across digital and in-store channels through targeted advertising solutions.

Alibaba Group is a multinational technology conglomerate and one of the world's largest e-commerce and digital commerce companies, headquartered in Hangzhou, China. Founded in 1999 by Jack Ma and a group of co-founders, Alibaba has evolved from a B2B marketplace into a comprehensive digital ecosystem encompassing e-commerce, cloud computing, digital media, entertainment, and advanced advertising technology. The company operates multiple platforms including Taobao, Tmall, Alibaba.com, and AliE...

Amazon Ads' in-house creative agency, present in 17 countries globally; multi-Cannes-Lions winner. Distinct creative-services business unit within Amazon Ads.

Assembly Industries was an Advent International-backed e-commerce software platform that consolidated Helium 10, Refersion, and Pacvue under one roof before rebranding entirely as Pacvue in 2023.

Best Buy's retail media network offering advertising solutions to brands and agencies looking to reach consumers across Best Buy's digital and physical retail properties.

Cartology is Australia's leading retail media network, connecting brands with shoppers across Woolworths Group's extensive retail ecosystem.

Chewy's retail media network offering pet-focused advertising solutions to brands looking to reach highly engaged pet owners on the Chewy platform.

Cooler Screens transforms retail cooler doors into interactive digital media displays, creating an in-store advertising and retail media network.

Costco's retail media network offering advertising opportunities to brands and suppliers across Costco's warehouse locations, digital properties, and member touchpoints.

Bluecore is an AI-powered retail marketing platform that helps brands automate and optimize customer engagement across email, site, and paid media. It unifies customer and product data to deliver highly personalized experiences, driving revenue and profitability for retailers.

Brandcrush was an Australian retail-media platform acquired by Criteo in March 2023. Specializes in offline + in-store retail media (signage, sampling, experiential). Folded into Criteo Retail Media Platform's offline retail-media offering.

AI Mode shopping ad format announced February 11, 2026. Tailored shopping-offer format for ready-to-buy users. 75M DAU on AI Mode at launch.

Kamino Retail was a retail media technology platform that helped brands and retailers activate first-party data for targeted advertising across retail media networks.

Mabaya was an Israeli marketplace retail-media tech provider acquired by Criteo in May 2021. Specialized in sponsored-product placements on online marketplaces. Folded into Criteo Retail Media's marketplace solutions.

Netrush — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

News Corp shopper-marketing subsidiary (1988-2020). Operated SmartSource coupon inserts, FSI (free-standing insert) advertising, and in-store marketing programs. Sold to Charlesbank Capital Partners May 5, 2020 and renamed Neptune Retail Solutions.

PromoteIQ was a retail media technology platform acquired by Microsoft in 2019 that enabled retailers to monetize their digital properties through vendor-funded advertising — shut down in July 2024 when Microsoft transitioned to a Criteo partnership.

Shopify's audience network that enables merchants to create custom audiences and run targeted advertising campaigns across major platforms using first-party commerce data.

Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.

Customer data science company specializing in retail analytics and personalization, helping retailers and CPG brands optimize customer experiences and drive sales growth.

eBay's retail media advertising platform enabling brands and sellers to reach high-intent shoppers across eBay's global marketplace through sponsored listings and display advertising.

Leading online travel marketplace offering flights, hotels, car rentals, vacation packages, and activities to consumers worldwide.

Feedvisor is an AI-driven optimization and intelligence platform for large sellers and brands on Amazon and other marketplaces, offering algorithmic repricing, advertising optimization, and business intelligence.

Pattern is a leading provider of enterprise-grade software solutions that help organizations streamline their operations and drive digital transformation. The company's innovative products and services empower businesses to automate workflows, enhance collaboration, and make data-driven decisions.

Perpetua is a leading digital marketing platform specializing in ecommerce advertising optimization and automation. The company provides sophisticated tools that enable brands, sellers, and agencies to maximize their advertising performance across major ecommerce platforms, particularly Amazon, Walmart, and Instacart, as well as other digital channels. Perpetua's platform leverages advanced algorithms, machine learning, and data analytics to help businesses optimize their advertising spend, i...

Walmart's self-service advertising platform enabling suppliers and sellers to promote products directly on Walmart.com through sponsored search and display placements.

Storetail was a French retail-media platform acquired by Criteo in October 2018. Brand integrated into Criteo Retail Media post-acquisition.

Adbrew is a retail media optimization platform specializing in Amazon Ads automation and analytics for brands and agencies. It provides AI-driven bid management, campaign automation, and performance reporting across Amazon Sponsored Products, Brands, and Display. The platform is widely used by mid-market e-commerce advertisers seeking to scale Amazon advertising efficiently.

Alibaba's advertising division powers performance and brand marketing across its vast e-commerce and digital ecosystem, including Taobao, Tmall, and the Alibaba Audience Network.

Alibaba's marketing technology arm and China's largest digital advertising platform, powering performance and brand advertising across Taobao, Tmall, and the broader Alibaba ecosystem.

Alibaba's data-driven audience targeting and management platform, enabling advertisers to leverage Alibaba's vast first-party commerce and behavioral data for precision marketing across its ecosystem.

Cariad Commerce is an emerging commerce media and retail advertising platform focused on enabling automotive and mobility sector advertisers to reach in-market car buyers through connected vehicle data and dealer network advertising. It leverages vehicle telemetry and dealer inventory signals to power targeted digital advertising for automotive brands. The platform sits at the intersection of automotive data and retail media.

Google's product discovery and comparison shopping platform that connects retailers with high-intent shoppers through paid and free product listings across Google Search and other surfaces.

Online grocery platform (Maplebear Inc.) with a major retail media business, Instacart Ads.

Instagram Shopping is Meta's native commerce feature that transforms Instagram into a shoppable platform, enabling brands and creators to sell products directly through posts, Stories, Reels, and a dedicated Shop tab.

Latin America’s largest e-commerce and fintech company, with a growing retail media business.