Cartology

Leading retail media network in Australia, backed by Woolworths Group's market-leading supermarket position

Cartology is the retail media arm of Woolworths Group, Australia's largest supermarket retailer. Launched to capitalize on the growing retail media trend, Cartology enables brands and advertisers to reach shoppers through targeted advertising across Woolworths' extensive digital and physical retail ecosystem. The platform leverages first-party customer data from millions of Woolworths shoppers to deliver personalized advertising experiences across multiple touchpoints including online, in-app, and in-store environments. As one of Australia's leading retail media networks, Cartology provides brands with access to valuable shopping data and insights to optimize their advertising campaigns. The platform offers various advertising formats including sponsored products, display advertising, and audience targeting capabilities that allow brands to connect with consumers at critical moments in their shopping journey. Cartology competes in the rapidly expanding retail media sector, which has become a significant growth area as retailers monetize their customer data and digital properties. Cartology represents Woolworths Group's strategic move to diversify revenue streams beyond traditional retail operations and capitalize on the shift of advertising dollars toward retail media networks. The platform serves both endemic brands (CPG companies selling products in Woolworths stores) and non-endemic advertisers looking to reach Woolworths' substantial customer base.