Cartology

Australia's largest and most established retail media network, operating within the Woolworths Group ecosystem

Cartology is Australia's premier retail media network, launched in 2019 to commercialise the advertising and media capabilities of the Woolworths Group ecosystem. Operating as a standalone retail media business, Cartology enables FMCG and consumer goods brands to reach millions of Australian shoppers across Woolworths supermarkets, Big W, Everyday Rewards, and a broad suite of owned digital and physical touchpoints. By leveraging first-party shopper data from one of Australia's largest loyalty programs, Cartology delivers highly targeted, measurable campaigns that connect brands with consumers at key moments in the purchase journey. Cartology's offering spans in-store media (including digital screens, catalogues, and point-of-sale), digital media (onsite, offsite programmatic, and social amplification), and data and insights products. The network's foundation in Woolworths Group's rich transaction and loyalty data gives advertisers a significant advantage in audience targeting, closed-loop measurement, and campaign attribution — capabilities that are increasingly critical as third-party cookies deprecate and retailers monetise their first-party data assets. In the rapidly growing Australian retail media landscape, Cartology holds a dominant position as the largest and most established player, competing with Coles' retail media arm and emerging networks from other major retailers. Its scale, data depth, and integration across physical and digital retail environments make it a critical partner for brands seeking to influence purchase decisions at the point of sale. Cartology is widely regarded as a benchmark for retail media maturity in the Asia-Pacific region.