Woolworths Group

Dominant grocery retail media operator in Australia, leveraging the country's largest supermarket loyalty program to offer closed-loop advertising solutions to FMCG and CPG brands.

Woolworths Group (ASX: WOW) is Australia's largest retail conglomerate, operating supermarkets, liquor stores (BWS, Dan Murphy's), and petrol stations across Australia and New Zealand. With over 1,200 supermarket locations and the Everyday Rewards loyalty program boasting more than 14 million active members, Woolworths sits on one of the richest first-party consumer datasets in the Southern Hemisphere. This data asset forms the foundation of its retail media ambitions. In 2019, Woolworths launched Cartology as its dedicated in-house retail media network, enabling FMCG brands and suppliers to reach shoppers across Woolworths' owned-and-operated digital and physical touchpoints. Cartology offers on-site sponsored product placements, digital display, in-store screens, and off-site programmatic advertising powered by Woolworths' shopper data. The network competes directly with Coles' Coles360 and is part of the broader global trend of retailers monetising first-party data amid the deprecation of third-party cookies. Woolworths Group is a significant player in the Australian AdTech and retail media ecosystem, representing the dominant grocery retail media proposition in the country. Its scale, loyalty program depth, and omnichannel presence make Cartology one of the most strategically important retail media networks in the Asia-Pacific region, drawing comparisons to Kroger Precision Marketing and Tesco Media in their respective markets.