Flywheel Digital

A top-tier commerce media platform and managed services provider, now operating as part of Omnicom Media Group with significant scale across major retail media networks

Flywheel Digital is a commerce media and retail media platform that provides brands and agencies with technology and managed services to optimize advertising and sales performance across major e-commerce marketplaces, including Amazon, Walmart, Target, and Instacart. The company combines proprietary software with data-driven insights to help consumer brands manage their full retail media investment — from sponsored ads and DSP campaigns to content optimization and market share analytics. Flywheel's platform is designed to unify commerce signals with media execution, enabling brands to make smarter decisions across the entire retail funnel. Originally founded as a standalone commerce media company, Flywheel Digital was acquired by Ascential plc before being acquired by Omnicom in a transaction that closed on January 2, 2024, for approximately $835 million. Flywheel now operates under Omnicom Media Group, significantly expanding Omnicom's commerce and retail media capabilities and positioning the holding company as a major force in the rapidly growing retail media network ecosystem. In the AdTech landscape, Flywheel competes with retail media specialists and agency commerce units, differentiating itself through deep retailer integrations, a robust analytics suite, and the backing of Omnicom's global media scale. Its client base includes many of the world's largest CPG and consumer brands seeking to maximize return on their retail media spend as the channel continues to grow as a share of total digital advertising budgets.