Flywheel Digital

One of the largest commerce media platforms for enterprise CPG and retail brands, now operating as a key asset within Omnicom Media Group's commerce offering

Flywheel Digital is a managed service provider focused on accelerating brand growth in digital commerce, and was acquired by Omnicom for $835 million.^1,2 The company offers a holistic set of services spanning strategic consulting, planning, execution, and optimization of digital commerce media — including Sponsored Products, Sponsored Brands, DSP, and OTT — alongside digital planogram management, creative services, promotional planning, and data science, with an API that integrates with all major retail platforms to centralize reporting and provide clients a holistic view of their retail media performance.² By combining diverse data sources into a full-stack solution, Flywheel determines the causation of sales in real time and believes that media and sales KPIs should be evaluated together to create incremental sales opportunities in the ecommerce channel.² Flywheel Digital has also launched a dashboard feature co-developed with Amazon Ads designed to help brands gain insights into Customer Long-Term Value (CLTV) using the Amazon Marketing Cloud.² Source 1: adexchanger.com — The Big Story: Commerce Media Flywheel Source 2: martechoutlook.com — Flywheel Digital Accelerating Brand Growth In Digital Retail