Flywheel Digital

Leading independent commerce media platform prior to Pacvue merger

Flywheel Digital, now operating as Pacvue (following a merger), was a leading commerce media platform that provided advertising technology and services for brands and agencies selling on e-commerce marketplaces. The company specialized in retail media optimization, particularly on Amazon, Walmart, Instacart, and other major retail platforms. Flywheel offered a combination of proprietary technology and managed services to help brands maximize their return on ad spend across retail media networks. The company was known for its sophisticated analytics, automation capabilities, and deep expertise in retail media ecosystems. Flywheel served major consumer brands, agencies, and retailers looking to optimize their digital shelf presence and advertising performance. In 2021, Flywheel Digital merged with Pacvue to create a combined entity operating under the Pacvue brand, bringing together complementary technologies and expertise in the rapidly growing retail media space. The merger positioned the combined company as one of the largest independent commerce acceleration platforms, serving thousands of brands globally with enterprise-grade technology for managing advertising, content, and analytics across multiple retail channels.