Alex McCord

Alex McCord is the CEO of Flywheel Digital and Head of Omnicom Commerce, overseeing one of the largest and most sophisticated commerce media operations in the advertising industry. Flywheel, acquired by Omnicom in 2023 for approximately $835 million, is a leading digital commerce platform that helps brands manage and optimize their presence across major retail media networks including Amazon, Walmart Connect, Target's Roundel, and others. McCord has been instrumental in positioning Flywheel as a technology-first commerce partner at the intersection of retail media, supply chain, and performance advertising. Under McCord's leadership, Flywheel has expanded its capabilities beyond managed services into a full-stack commerce platform, integrating data, technology, and media buying to help consumer brands drive measurable sales outcomes. His role as Head of Omnicom Commerce places him at the center of Omnicom's broader strategy to unify commerce capabilities across its agency network, a critical initiative as retail media becomes one of the fastest-growing segments in digital advertising. McCord is regarded as a key operator in the retail media and commerce advertising space, helping to define how large holding companies integrate commerce intelligence with traditional media planning and buying. His work reflects the broader industry shift toward closed-loop measurement and the convergence of advertising and commerce.

Last updated Jul 10, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026