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Kroger Precision Marketing

Kroger Precision Marketing

Retail Media & Shopper MarketingRetailerkrogerprecisionmarketing.com

Kroger Precision Marketing is a retail media network launched in 2017 and powered by 84.51°, Kroger's data science and analytics division, that helps CPG advertisers and other brands drive measurable results through first-party data, closed-loop attribution, and precision targeting.

Last updated Oct 5, 2026 by the ATDb Editorial Team

In the news
Founded
2017
HQ
Cincinnati, Ohio, United States
Parent
The Kroger Co.
Connections
66

AI-drafted from public sources14 sources cited

At a glance

Employees
201-500
Funding
N/A
Revenue
$300M-$700M
Stock
KR
27integrations16competitors1corporate family1partners
Attribution & AnalyticsCustomer Data PlatformRetail Media Platform

About

One of the top 3-5 retail media networks in the U.S., differentiated by grocery-specific first-party purchase data from 60M+ households

Kroger Precision Marketing is a retail media network launched in 2017 and powered by 84.51°, Kroger's data science and analytics division, that helps CPG advertisers and other brands drive measurable results through first-party data, closed-loop attribution, and precision targeting. Its core offerings span insights, retail media, and incentives solutions designed to uncover growth opportunities for brand partners. Ad products cover a broad range of channels, including onsite search and display, email and push notifications, offsite display, audio and video, connected TV through a partnership with Roku, and social and influencer placements on platforms such as Facebook, Instagram, and Pinterest. Targeting and measurement are fueled by first-party purchase data from more than 62 million households, enabling marketers to deploy precision at scale. In the 2024 Path to Purchase Institute Trends Study, KPM was ranked first for targeting effectiveness, traffic-driving, measurement capabilities, and data sharing. The recently unified organization offers brands promotion, assortment planning, media activation, and optimization services through a single team, with the stated aim of providing a unified offering across media, insights, and incentives. Source 1: advertisingweek.com — Case Study: Kroger Precision Marketing – Proving the ... Source 2: krogerprecisionmarketing.com — About Us Source 3: skai.io — Grocery Retail Media Spotlight: Kroger Precision Marketing Source 4: grocerydive.com — Kroger unifies retail media, consumer insights and loyalty ...

Business model

Retail Media Network

Target market

Enterprise

What they offer

  • Sponsored Products

    Native product listing ads on Kroger.com and the Kroger mobile app, surfaced in search results and category pages to drive product discovery and purchase.

  • Offsite Display & Programmatic

    Programmatic display and video advertising served across the open web using Kroger's first-party purchase-based audience segments, extending reach beyond owned properties.

  • Connected TV (CTV)

    Streaming TV advertising targeted using Kroger shopper data, enabling CPG brands to reach relevant audiences in premium video environments with purchase-based measurement.

  • In-Store Media

    Advertising placements within Kroger's physical store network including digital screens, end caps, and other in-store touchpoints to influence shoppers at the point of purchase.

  • Closed-Loop Measurement

    Attribution and measurement solution that links ad exposure directly to verified in-store and online purchase data, providing sales lift and ROAS reporting.

  • Audience Segments (84.51°)

    Purchase-based audience segments built on 84.51° data science, enabling advertisers to target shoppers by category affinity, brand loyalty, purchase frequency, and life stage.

  • KPM Self-Serve Platform

    A managed and self-service advertising platform allowing brands and agencies to plan, activate, and measure campaigns across KPM's media inventory.

Key features

First-party purchase data from 60M+ U.S. householdsClosed-loop sales measurement tied to actual Kroger transactionsCookieless audience targeting based on verified purchase behaviorOmnichannel activation across onsite, offsite, CTV, and in-storeIntegration with 84.51° data science and analyticsProgrammatic buying via DSP partnershipsCategory and brand-level audience segmentationReal-time campaign optimization and reporting

Use cases

CPG brands driving trial and awareness among new category shoppersBrand switching campaigns targeting competitor brand buyersSeasonal and promotional campaign activation tied to grocery purchase cyclesLapsed buyer re-engagement using purchase history dataNew product launch targeting high-affinity shopper segmentsMeasuring incremental sales lift from digital advertising campaignsIn-store shopper marketing at point of purchaseConnected TV campaigns for CPG brands with purchase-based targeting

Customer segments

Consumer Packaged Goods (CPG) brandsFood and beverage manufacturersHealth and beauty brandsHousehold products companiesPharmaceutical and OTC health brandsMedia agencies and holding companiesEmerging and challenger CPG brands

Tech & specs

Technology stack

84.51° data science and analytics platformProgrammatic DSP integrations (The Trade Desk, DV360)Clean room technology for data collaborationKroger.com and Kroger app ad serving infrastructureFirst-party identity resolutionMachine learning for audience modeling and optimization

Security & compliance

CCPAGDPRFirst-party data privacy standardsKroger enterprise data governance policies

Deployment

Cloud

API

Limited

Corporate history
  1. 2017 · Founded
Connection details
See alternatives to Kroger Precision Marketing See integrations with Kroger Precision Marketing (27)

Explore further

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