Provides CPG brands and advertisers with access to first-party purchase data from 60+ million households, enabling precise audience targeting and closed-loop measurement that connects advertising directly to actual sales outcomes.
Last updated Feb 18, 2026
Top-tier retail media network, third-largest grocery retailer media platform in the US
Kroger Precision Marketing (KPM) is the retail media and data-driven advertising division of The Kroger Co., one of America's largest grocery retailers. Launched in 2017, KPM leverages Kroger's extensive first-party data from over 60 million households and 2,700+ stores to provide brands with closed-loop measurement and targeted advertising solutions. The platform enables CPG brands and advertisers to reach consumers across digital channels including display, video, social media, and in-store, while measuring actual sales impact through Kroger's loyalty card data. As a major player in the rapidly growing retail media network space, KPM competes with other grocery and retail media platforms like Walmart Connect, Amazon Advertising, and Target's Roundel. The platform's strength lies in its access to granular purchase data, allowing advertisers to target shoppers based on actual buying behavior rather than just demographics or browsing history. KPM offers both on-site advertising (on Kroger digital properties) and off-site advertising (across the open web), along with measurement and attribution capabilities that connect ad exposure directly to in-store and online purchases across Kroger's family of brands.
Self-service and managed-service advertising platform for targeting Kroger shoppers across digital channels
First-party data segments based on actual purchase behavior, demographics, and shopping patterns
Attribution and measurement connecting ad exposure to in-store and online sales
Programmatic advertising access to Kroger audiences across premium publisher inventory
On-site advertising on Kroger.com and mobile app search results and product pages
Digital display and video campaigns across Kroger properties and the open web