Kroger Precision Marketing

One of the top 3-5 retail media networks in the U.S., differentiated by grocery-specific first-party purchase data from 60M+ households

Kroger Precision Marketing (KPM) is the retail media network of The Kroger Co., the largest supermarket chain in the United States. Powered by 84.51°, Kroger's data analytics subsidiary, KPM gives advertisers access to purchase-based audience segments derived from over 60 million households who shop across Kroger's family of brands. This first-party data advantage enables brands to reach consumers with precision at every stage of the purchase journey — from awareness to conversion — both on and off Kroger's owned properties. KPM offers a comprehensive suite of advertising solutions including sponsored product ads on Kroger.com and the Kroger app, offsite programmatic display and video, connected TV, and in-store media placements. The platform is built around closed-loop measurement, allowing advertisers to directly tie campaign exposure to actual in-store and online purchase behavior, a capability that differentiates it from many other media channels. KPM has established itself as one of the top-tier retail media networks in the U.S., competing directly with Amazon Advertising, Walmart Connect, and Instacart Ads. In the broader AdTech ecosystem, KPM represents the growing importance of retail media as a high-signal, cookieless advertising channel. Its integration with 84.51°'s data science capabilities, combined with Kroger's massive physical and digital retail footprint, positions it as a critical partner for CPG (consumer packaged goods) brands seeking measurable, purchase-intent-driven advertising. The network has continued to expand its programmatic capabilities and third-party partnerships to extend reach beyond Kroger's owned-and-operated properties.