Kroger Precision Marketing

Top-tier retail media network, third-largest grocery retailer media platform in the US

Kroger Precision Marketing (KPM) is the retail media and data-driven advertising division of The Kroger Co., one of America's largest grocery retailers. Launched in 2017, KPM leverages Kroger's extensive first-party data from over 60 million households and 2,700+ stores to provide brands with closed-loop measurement and targeted advertising solutions. The platform enables CPG brands and advertisers to reach consumers across digital channels including display, video, social media, and in-store, while measuring actual sales impact through Kroger's loyalty card data. As a major player in the rapidly growing retail media network space, KPM competes with other grocery and retail media platforms like Walmart Connect, Amazon Advertising, and Target's Roundel. The platform's strength lies in its access to granular purchase data, allowing advertisers to target shoppers based on actual buying behavior rather than just demographics or browsing history. KPM offers both on-site advertising (on Kroger digital properties) and off-site advertising (across the open web), along with measurement and attribution capabilities that connect ad exposure directly to in-store and online purchases across Kroger's family of brands.