Kroger and Instacart form strategic retail media partnership
Partnership
Kroger partnered with Instacart to expand its retail media network reach, allowing CPG brands to advertise across both Kroger's owned properties and Instacart's marketplace. The partnership connects Kroger's first-party data with Instacart's delivery platform to create new advertising opportunities.
Announced: 2024-02
Last updated Jun 1, 2026 by the ATDb Editorial Team
Overview
Kroger partnered with Instacart to expand its retail media network reach, allowing CPG brands to advertise across both Kroger's owned properties and Instacart's marketplace. The partnership connects Kroger's first-party data with Instacart's delivery platform to create new advertising opportunities.
Source
Connection details