LiveRamp

Market leader in data onboarding and identity resolution infrastructure

LiveRamp is a data connectivity platform that helps companies, agencies, and publishers connect their first-party data across marketing and advertising technology platforms. The company provides infrastructure for identity resolution, data onboarding, and audience activation while maintaining consumer privacy and regulatory compliance. Originally founded as Acxiom's data onboarding division, LiveRamp became an independent public company and has established itself as a critical infrastructure provider in the digital advertising ecosystem. LiveRamp's core offering revolves around its Authenticated Traffic Solution (ATS) and identity graph technology, which allows marketers to connect customer data across devices and channels without relying on third-party cookies. The platform serves as a neutral intermediary that enables data collaboration between brands, agencies, publishers, and technology platforms. With integrations across hundreds of platforms including major DSPs, DMPs, social networks, and measurement providers, LiveRamp has positioned itself as essential infrastructure for data-driven marketing. The company serves enterprise clients across retail, financial services, automotive, travel, and other industries, helping them activate customer data for personalized marketing while adhering to privacy regulations like GDPR and CCPA. As the advertising industry transitions away from third-party cookies, LiveRamp's identity resolution and data collaboration capabilities have become increasingly strategic for marketers seeking to maintain addressability and measurement capabilities in a privacy-first environment.