LiveRamp

Leading data connectivity and identity resolution platform for enterprise brands, publishers, agencies, and ad platforms, enabling privacy-safe data collaboration and audience activation at scale

LiveRamp is a data onboarding and collaboration platform that gathers a company's online and offline customer data, maps it to individual customer profiles, and uploads enriched audience segments to advertising platforms.¹ Its core product suite spans data activation — enabling brands to push customer segments to downstream ad destinations — an Authenticated Traffic Solution for cookieless audience identification, a Data Marketplace for buying and selling marketing data, and identity resolution that deterministically unifies customer records into a single profile.¹ The platform reaches consumers across major advertising channels including Disney, Hulu, Pinterest, Snap, Spotify, Netflix, and TikTok.² Its customers span the world's top brands, publishers, agencies, and platforms, with named users including Ford Motor Company, Kimberly-Clark, Mindshare, The North Face, and Panasonic, across sectors such as media, retail, CPG, and technology.^1,2 LiveRamp has more recently expanded into AI-powered capabilities, broadening its Data Marketplace to include data and models for AI and introducing agent-enabled access to its platform.³ Publicis announced an acquisition of LiveRamp for over $2 billion, framing the deal as unlocking new opportunities for the agentic era.³ Source 1: hightouch.com — What is LiveRamp? (And How Does it Work?) Source 2: liveramp.com — LiveRamp: AI-Powered Marketing Source 3: thecurrent.com — Why Publicis is betting its agentic chips on LiveRamp