LiveRamp

Market leader in data onboarding and identity resolution; critical infrastructure provider for enterprise data-driven marketing

LiveRamp is a global data connectivity company headquartered in San Francisco, California, that enables organizations to connect, control, and activate their data across the digital landscape while maintaining privacy compliance. Originally founded as Acxiom's data onboarding division, LiveRamp was spun off and went public in 2018 after Acxiom sold its Marketing Solutions business to IPG. The company's core platform allows brands and their partners to onboard first-party data, resolve identities across devices and channels, and distribute audiences to hundreds of activation partners including DSPs, social platforms, and publishers. LiveRamp's flagship product, the Data Collaboration Platform, enables privacy-safe data partnerships through clean rooms, data marketplaces, and identity resolution capabilities. Its RampID serves as a persistent, privacy-centric identifier that underpins people-based marketing across the open internet, positioning LiveRamp as a critical infrastructure layer in a post-cookie world. The company also operates the Data Marketplace, connecting data buyers and sellers across thousands of audience segments. In the AdTech ecosystem, LiveRamp occupies a unique position as a neutral data connectivity infrastructure provider, trusted by major brands, agencies, publishers, and platforms globally. With deep integrations across the advertising technology stack — including partnerships with Google, Meta, Amazon, The Trade Desk, and hundreds of others — LiveRamp is considered essential plumbing for enterprise data-driven marketing. The company generates revenue primarily through SaaS subscriptions and marketplace transaction fees, serving clients across retail, financial services, healthcare, and media verticals.