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LiveRamp was acquired by Acxiom (May 2014) and acquired by Publicis Groupe (Dec 2026) (see deal)— see Publicis Groupe for current status.
Brief
LiveRamp

LiveRamp

LiveRamp enables companies to safely connect, control, and activate their data across any platform or partner while maintaining privacy compliance and consumer trust.

liveramp.comSan Francisco, California, United StatesFounded 2011Parent: Publicis Groupe

Last updated May 23, 2026 by ATDb automated enrichment · Connections updated Jun 3, 2026

Industry
Data Connectivity & Identity Resolution
Business Model
SaaS / Platform
Target Market
Enterprise
Employee Count
1001-5000
Funding
Publicly traded (previously raised ~$150M+ pre-IPO)
Revenue Range
$500M–$700M
Stock Symbol
RAMP
Parent Company
Publicis Groupe
API Available
Yes
Market Position

Market leader in data connectivity and identity resolution, serving as neutral infrastructure for the AdTech and MarTech ecosystems

Overview

LiveRamp is a global data connectivity company that enables organizations to safely and effectively use data to improve customer experiences and drive business outcomes. Its platform allows brands, agencies, publishers, and technology partners to connect data across disparate systems, resolve identities across devices and channels, and activate audiences in a privacy-compliant manner. The company's flagship RampID (formerly IdentityLink) serves as a people-based identifier that underpins data collaboration without exposing personally identifiable information. LiveRamp occupies a central position in the AdTech and MarTech ecosystems, serving as a neutral data collaboration infrastructure layer. Its Data Collaboration platform supports clean room environments, enabling brands to share and analyze data with partners without exposing raw customer data. The company has built an extensive network of over 500 technology and data partners, making it a critical connective tissue between advertisers, publishers, data providers, and platforms. Originally founded as Acxiom's connectivity division, LiveRamp was spun off and became an independent public company in 2018 after Acxiom sold its marketing services business to IPG. Listed on the NYSE, LiveRamp serves major enterprise brands across retail, financial services, healthcare, and media verticals. The company has expanded globally with offices across North America, Europe, and Asia-Pacific, and continues to invest heavily in privacy-enhancing technologies as the industry navigates the deprecation of third-party cookies and evolving data regulations.

Products & Features

RampID

Privacy-safe, people-based identifier that enables identity resolution across devices, channels, and platforms without exposing PII

Data Collaboration Platform

Enables brands and partners to securely share, analyze, and activate data through clean room environments

Safe Haven

Enterprise data clean room solution for secure, privacy-compliant data collaboration between brands and their partners

Authenticated Traffic Solution (ATS)

Publisher-side solution that enables authenticated, addressable audiences without third-party cookies

Data Marketplace

Access to premium third-party data from hundreds of data providers for audience enrichment and targeting

Activation

Enables brands to distribute audiences to 500+ media and technology destinations for targeted advertising

Measurement & Analytics

Cross-channel measurement capabilities linking ad exposure to real-world outcomes

Key Features
Identity resolution across devices and channelsPrivacy-safe data collaboration via clean rooms500+ platform and data partner integrationsCookie-less addressability via RampIDFirst-party data onboarding and enrichmentCross-channel audience activationConsent and permission managementReal-time data connectivity APIs
Use Cases
First-party data onboarding for digital advertisingIdentity resolution across devices and channelsAudience segmentation and activation across media platformsData clean room collaboration between brands and retailersRetail media network enablementCross-channel measurement and attributionThird-party cookie deprecation preparednessPublisher audience monetizationHealthcare data connectivity and patient engagementFinancial services customer data activation
Customer Segments
Enterprise brands and advertisersRetailers and retail media networksPublishers and media companiesAdvertising agencies and holding companiesData providers and data brokersFinancial services companiesHealthcare organizationsTechnology platforms and DSPs/SSPs

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