LiveRamp

Market leader in data connectivity and identity resolution, serving as a neutral infrastructure layer for the digital advertising ecosystem

LiveRamp is a San Francisco-based data connectivity company that provides the infrastructure enabling businesses to connect, control, and activate their data across the digital advertising and marketing ecosystem. Founded in 2000 and publicly traded on the NYSE, LiveRamp's core platform centers on identity resolution — the ability to link disparate data sets across devices, channels, and platforms in a privacy-safe manner. Its flagship product, RampID, serves as a pseudonymous, people-based identifier that allows marketers to reach audiences without relying on third-party cookies or device IDs. LiveRamp's platform supports a broad range of use cases including data onboarding, audience segmentation, measurement, and data collaboration through its Safe Haven product, which enables brands and publishers to share and analyze data in a secure, permissioned environment. The company serves a global client base spanning major brands, retailers, agencies, publishers, and data providers, positioning itself as a neutral infrastructure layer in the advertising technology stack. Its Data Collaboration Network connects thousands of partners across the ecosystem. In the AdTech landscape, LiveRamp occupies a critical position as a privacy-first identity and data connectivity layer, particularly as the industry transitions away from third-party cookies. The company competes with identity solution providers and clean room technologies, but differentiates itself through its extensive partner network, enterprise-grade privacy controls, and its established role as a trusted neutral party. LiveRamp has grown significantly through organic development and strategic acquisitions, including the purchase of Habu in 2024 to strengthen its data collaboration capabilities.