Enables secure, privacy-compliant data collaboration between organizations through clean room technology, allowing brands and partners to unlock insights from combined datasets without exposing raw data.
Last updated Feb 8, 2026
Leading independent data clean room provider focused on enterprise data collaboration
Habu is a data clean room and data collaboration platform that enables organizations to securely share, analyze, and activate data across organizational boundaries while maintaining privacy and compliance. The company provides enterprise-grade infrastructure for brands, publishers, and data platforms to collaborate on first-party data without exposing raw data to partners. Habu's platform is particularly significant in the post-cookie era of digital advertising, where privacy-preserving data collaboration has become essential for targeting, measurement, and attribution. Habu positions itself as a leader in the data clean room space, offering both managed clean room services and a platform that enables organizations to deploy their own clean rooms. The company serves major brands, retailers, media companies, and advertising platforms that need to collaborate on data insights while adhering to privacy regulations like GDPR and CCPA. Habu's technology enables use cases including audience segmentation, campaign measurement, media planning, and data enrichment across previously siloed data sets.
Privacy-preserving environment for secure data collaboration and analysis across organizational boundaries
Platform for connecting and orchestrating data collaboration workflows across multiple partners
Ecosystem for discovering and engaging in data collaboration opportunities with vetted partners