Habu

Was one of the leading independent data clean room platforms before being acquired by LiveRamp; recognized as a category pioneer in privacy-safe data collaboration

Acquired by LiveRamp in January 2024 for $200 million, Habu was a pioneering data clean room platform that enabled brands, publishers, and data partners to collaborate on sensitive data sets without exposing raw personal information. Founded to address the growing need for privacy-compliant data partnerships in a cookieless advertising landscape, Habu built technology that allowed organizations to run queries and generate insights across shared data environments while maintaining strict data governance and regulatory compliance. The platform was widely recognized as one of the most sophisticated independent data clean room solutions in the market before its acquisition. Habu's platform supported a range of use cases including audience measurement, campaign analytics, identity resolution, and media planning — all executed within secure, privacy-preserving environments. Its technology was designed to work across major walled gardens such as Google, Amazon, and Meta, as well as with enterprise data warehouses like Snowflake and Databricks, giving it broad interoperability that distinguished it from competitors. The company attracted a strong customer base of enterprise advertisers, agencies, and publishers seeking to future-proof their data strategies amid tightening privacy regulations. Following the acquisition, Habu's technology and team were integrated into LiveRamp's broader data collaboration suite, strengthening LiveRamp's position as a comprehensive data connectivity and clean room provider. The $200M deal underscored the strategic value of privacy-safe data collaboration infrastructure as the industry navigated the deprecation of third-party cookies and increasing regulatory scrutiny. Co-founders Matt Kilmartin and Mike Moreau built Habu into a category-defining company before the sale, and its capabilities now form a core part of LiveRamp's enterprise offering.