Habu

Was one of the leading independent data clean room platforms before being acquired by LiveRamp; recognized as a category pioneer in privacy-safe data collaboration

Habu was a San Francisco-based data clean room and collaboration platform, founded in 2017, that allowed brands, publishers, and media platforms to perform privacy-safe analytics on one another's first-party data without transferring or exposing the underlying records; in January 2024 it was acquired by LiveRamp, and its product now ships as LiveRamp Clean Room within the LiveRamp data collaboration network.¹ Habu specialized in cross-cloud clean room technology and maintained native applications for walled garden platforms, including Google's Ads Data Hub and the AWS-based Amazon Marketing Cloud.² While LiveRamp's clean room strengths centered on the open web, Habu's primary value to marketers was in helping them analyze black-box environments such as Google, Meta, and Amazon.² Its core capabilities spanned data management, identity, and privacy, with applications organized around insights, data, and experience — including a marketer-friendly dashboard layer on top of Google's Ads Data Hub and BigQuery, as well as a clean rooms module enabling brands to combine first-party datasets under software-governed data controls.³ LiveRamp's acquisition of Habu was valued at $200 million.² Source 1: apis.io — Habu | APIs.io Providers Source 2: adexchanger.com — LiveRamp Acquires Habu, As Walled Gardens Put The ... Source 3: adexchanger.com — Data Startup Habu, Created By Former Krux Execs, Isn't A ...