Habu

Leading independent data clean room provider focused on enterprise data collaboration

Habu is a data clean room and data collaboration platform that enables organizations to securely share, analyze, and activate data across organizational boundaries while maintaining privacy and compliance. The company provides enterprise-grade infrastructure for brands, publishers, and data platforms to collaborate on first-party data without exposing raw data to partners. Habu's platform is particularly significant in the post-cookie era of digital advertising, where privacy-preserving data collaboration has become essential for targeting, measurement, and attribution. Habu positions itself as a leader in the data clean room space, offering both managed clean room services and a platform that enables organizations to deploy their own clean rooms. The company serves major brands, retailers, media companies, and advertising platforms that need to collaborate on data insights while adhering to privacy regulations like GDPR and CCPA. Habu's technology enables use cases including audience segmentation, campaign measurement, media planning, and data enrichment across previously siloed data sets.