Amazon Marketing Cloud

Leading clean room solution within Amazon's advertising ecosystem with strong integration across Amazon properties

Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room solution that allows advertisers and agencies to perform analytics and build audiences using pseudonymized signals from Amazon Ads and their own inputs. Launched as part of Amazon's advertising ecosystem, AMC enables sophisticated multi-touch attribution, audience overlap analysis, and campaign optimization across Amazon's properties including Amazon.com, Prime Video, Twitch, and third-party publishers through Amazon DSP. AMC operates on AWS infrastructure and provides SQL-based query capabilities for advertisers to analyze campaign performance, customer journeys, and conversion paths without exposing individual user-level data. The platform is designed for enterprise advertisers and agencies with significant Amazon Ads spend, typically requiring a minimum investment threshold. It has become a critical component of Amazon's advertising technology stack, competing with other clean room solutions in the market. As privacy regulations tighten and third-party cookies deprecate, AMC has positioned itself as a privacy-compliant measurement and analytics solution that leverages Amazon's first-party data while maintaining user privacy through aggregation and anonymization. The platform integrates with Amazon DSP and supports custom data uploads, enabling advertisers to combine their own first-party data with Amazon's signals for more comprehensive campaign insights.