Enables privacy-safe, advanced analytics and audience insights by combining Amazon's first-party advertising signals with advertiser data in a secure cloud environment for improved campaign measurement and optimization.
Last updated Feb 18, 2026 by AI Enrichment
Leading clean room solution within Amazon's advertising ecosystem with strong integration across Amazon properties
Amazon Marketing Cloud (AMC) is a secure, privacy-safe, cloud-based clean room solution that allows advertisers and agencies to perform analytics and build audiences using pseudonymized signals from Amazon Ads and their own inputs. Launched as part of Amazon's advertising ecosystem, AMC enables sophisticated multi-touch attribution, audience overlap analysis, and campaign optimization across Amazon's properties including Amazon.com, Prime Video, Twitch, and third-party publishers through Amazon DSP. AMC operates on AWS infrastructure and provides SQL-based query capabilities for advertisers to analyze campaign performance, customer journeys, and conversion paths without exposing individual user-level data. The platform is designed for enterprise advertisers and agencies with significant Amazon Ads spend, typically requiring a minimum investment threshold. It has become a critical component of Amazon's advertising technology stack, competing with other clean room solutions in the market. As privacy regulations tighten and third-party cookies deprecate, AMC has positioned itself as a privacy-compliant measurement and analytics solution that leverages Amazon's first-party data while maintaining user privacy through aggregation and anonymization. The platform integrates with Amazon DSP and supports custom data uploads, enabling advertisers to combine their own first-party data with Amazon's signals for more comprehensive campaign insights.
Cloud-based clean room for privacy-safe campaign analytics and audience insights using Amazon Ads data
Create custom audiences based on campaign interactions and conversion behaviors for activation in Amazon DSP
Analyze customer journey touchpoints across Amazon properties to understand conversion paths
Measure audience overlap between campaigns, channels, and customer segments