Amazon Marketing Cloud

Leading walled-garden clean room solution with unmatched access to Amazon's retail, streaming, and advertising data signals

Amazon Marketing Cloud (AMC) is a secure, privacy-safe clean-room solution developed by Amazon that enables advertisers to perform advanced advertising measurement, audience building, and customer journey analysis using Amazon Ads signals and approved advertiser inputs.¹ AMC combines Amazon ad campaign data — such as impressions, clicks, and conversions — with advertisers' own datasets to deliver a holistic view of campaign performance, while protecting end-user privacy by grouping the actions of at least 100 unique users and returning only aggregated data.² The platform gathers signals across the full Amazon advertising ecosystem — spanning Sponsored Products, Connected TV, DSP, and PPC ads — tying together both upper- and lower-funnel ad activity to give advertisers a comprehensive view of media performance.³ AMC Audiences allows brands to convert clean-room insights into actionable campaign audiences that can be deployed across Sponsored Ads, display, and video campaigns, targeting segments such as shoppers who viewed ads but did not purchase or those likely to reorder.¹ AMC is accessible to advertisers spending more than $10,000 per month on Amazon DSP, and while the AMC instance itself is free, the primary cost lies in acquiring personnel with the skills needed to query and analyze the raw data.³ Source 1: salesduo.com — Amazon Marketing Cloud (AMC): The Complete Guide for ... Source 2: sellerapp.com — What is Amazon Marketing Cloud (AMC): A Detailed Guide Source 3: adbadger.com — How Do I Get Started With Amazon Marketing Cloud?