Amazon Marketing Cloud

Leading retail-media-native clean room solution with unmatched access to Amazon purchase and behavioral signals

Amazon Marketing Cloud (AMC) is Amazon's cloud-based clean room solution, purpose-built for advertisers who want to perform privacy-safe measurement, audience analysis, and campaign optimization using Amazon's rich first-party signals alongside their own data. Operating within a secure, anonymized environment, AMC allows brands and agencies to write custom SQL queries against pseudonymized, event-level data spanning Amazon DSP impressions, Sponsored Ads, Amazon Attribution, and other Amazon touchpoints — all without accessing raw personally identifiable information. AMC sits at the center of Amazon's broader advertising measurement ecosystem, enabling use cases such as multi-touch attribution, path-to-conversion analysis, audience overlap studies, and custom audience creation for activation back through Amazon DSP. Advertisers can also ingest their own first-party CRM or conversion data into the clean room to enrich analysis further. This positions AMC as a powerful tool for brands heavily invested in Amazon's retail and media ecosystem who need granular, cross-channel insight beyond what standard campaign dashboards provide. In the competitive clean room landscape — which includes Google's Ads Data Hub, LiveRamp's Clean Rooms, and Snowflake's Data Clean Rooms — AMC's key differentiator is its native access to Amazon's unparalleled retail purchase signal data. As third-party cookies deprecate and privacy regulations tighten globally, AMC has become increasingly central to enterprise advertisers' measurement strategies, particularly for consumer packaged goods, retail, and direct-to-consumer brands seeking closed-loop attribution tied to actual Amazon purchase behavior.